Sentius Introduces RichLink® 3.1

RichLink 3.1 Facilitates Automated Content Enrichment Integration with Content Management Systems

PALO ALTO, Calif., July 23, 2001 - Sentius Corporation today announced general availability of RichLink® 3.1, which simplifies integration and deployment, increases browser coverage, and empowers Sentius clients to customize the RichLink interface.

RichLink automated content enrichment (ACE), made possible by patented RichLink parsing and database linking technology, enables readers to click on a highlighted word or phrase and, without leaving the web page, view an associated pop-up Knowledge Burst containing text, graphics, interactive surveys, multimedia materials, advertisements or foreign language annotations.

Were moving automated content enrichment to the next level," said Sentius CEO Marc Bookman. Integration with automated content enrichment will be the most significant improvement in the next generation of content management systems. Version 3.1 sets the standard for ACE-CMS integration."

With the release of RichLink 3.1, deploying and integrating the RichLink content enrichment solution into existing web management systems takes less time and fewer resources. This is accomplished by minimizing conflicts with existing code and by an XML-based interface which facilitates the process of transforming existing content into RichLink content. With RichLink 3.1, web content can now be repurposed for RichLink quite easily. Dynamic and personalized content normally distributed through content management systems is now effortlessly deliverable via RichLink.

In addition to the ease of integration, version 3.1 expands RichLinks browser compatibility to cover over 99% of all browsers on the market. This increased compatibility significantly reduces web browsing disruptions and eliminates the need to write special code to accommodate low-end browsers.

Equally important, RichLink 3.1 provides a customizable Knowledge Burst which can now be tailored to fit the design needs of individual customers by matching the look, feel and branding of their website.

These version 3.1 upgrades come in response to customer requests. Were already closing sales with RichLink 3.1," said MedicineNet President and COO Bob Bancroft. Our pharmaceutical customers are excited about using RichLink and version 3.1 makes getting them up and running fast and easy." Customers like Apple, Asahi, Seiko Epson, J-women, Upside and others have used RichLink automated content enrichment to annotate over 4 million documents.

Adding value to content and optimizing re-use of content are important concerns for suppliers of Web-based information," said Becky Barclay, Senior Consultant with CAP Ventures. Solutions like RichLink's automated linking technologies can make it easier to enrich and repurpose content and provide opportunities for publishers to increase outlets and extend readership."

New RichLink Functionality
RichLink publishing solutions now allow websites to increase online advertising revenue by providing a contextual opt-in precision ad delivery system. Content owners can also incrementally increase licensing revenue by creating and selling RichLink-enabled versions of their data.

RichLink also gives large companies a cost-effective means to instantly globalize their online content. Users reading English information gain deeper understanding where they need it by clicking on a term or phrase to view associated RichLink content in their local language. RichLink annotations are available in nine languages.

About Sentius
Sentius Corporation, developer of RichLink, is a privately held business to business Internet software and services company dedicated to creating solutions that make communication and commerce more efficient and productive. The companys software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to Web sites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the readers request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www.richlink.com.

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