UK Web Site Promotion Companies Are Only Doing Half The Job.

Aardvark Web Site Promotion Launches Its New Web Site Health Check Service, offering customers a comprehensive, promotion based, web site review. The new service has been launched following a survey of every UK Internet promotion company, which revealed that more than 90% of the 'experts are only doing half the work necessary for a successful promotion.

Worcester, UK - July 11th, 2001 -- Aardvark Web Site Promotion Launches Its New Web Site Health Check Service, < http://www.aardvark-web-site-promotion.com/health-check.html >, offering customers a comprehensive, promotion based, web site review. The new service has been launched following a survey of every UK Internet promotion company, which revealed that more than 90% of the 'experts are only doing half the work necessary for a successful promotion.

There are perhaps just two or three promotion agencies in the whole of the UK that I would trust with one of my own sites" stated Anthony Butcher of Aardvark Web Site Promotion. The lack of proper promotion services has consequences for the entire UK Internet industry; British sites simply arent going to be as successful on the engines and directories as their international competition".

The study looked at every web site promotion company based in the UK, to examine the range of services on offer.

We were so shocked by the initial findings that we had to broaden the survey criteria to include services that we had assumed mandatory for any promotion agency. We were astonished by the narrow range of services that many SEOs (Search Engine Optimisers) were offering customers. They cannot possibly be doing the job properly, and it is their clients who suffer the consequences".

The survey revealed that 41% of UK promotion firms dont provide web page optimisation, which is essential for effective search engine placement. Just 28% of companies offer link popularity" services, without which sites are often not indexed properly by search engines, and are rarely competitive.

Most significantly, however, just 9% of promotion agencies examine the sales pitch and call-to-action of web sites to ensure that they are effective sales vehicles for their owners. The importance of this cannot be overstated; the sales pitch is often the sole reason for the existence of a web site, and if it isnt effective, the site will fail.

It is as if many SEOs regard the web site as completely unrelated to the promotion" continued Anthony Butcher, co-founder of Aardvark Web Site Promotion. How a web site treats its visitors is every bit as important as search engine placements."

Providing a solution to the UKs narrow range of services, Aardvark Web Site Promotion has released the new Health Check service to compliment other agencies work; it is an ideal starting point for web site owners, in addition to any 'traditional SEO work.

The Health Check costs just 249, which includes a thorough web site review (examining every aspect of a site, from sales pitch to navigation), an accessibility report, a directory requirements check list, a highly optimised web page template tailored to each customers site and a search engine placement report.

For the full survey, please visit this page:
http://www.aardvark-web-site-promotion.com/articles/survey.html
For details of the Health Check service, please visit:
http://www.aardvark-web-site-promotion.com/health-check.html
For printable images, and more company information, please visit:
http://www.aardvark-web-site-promotion.com/press-pack.html

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