Get Shagged!

July 24, 2001 -- Its shagadelic baby! AdultShop.coms latest viral marketing campaign, the Shagometer, will make you feel as hot and horny as the International Man of Mystery himself, Austin Powers!

July 24, 2001 -- Its shagadelic baby! AdultShop.coms latest viral marketing campaign, the Shagometer, will make you feel as hot and horny as the International Man of Mystery himself, Austin Powers!

By calculating your personal biorhythms, the Shagometer matches you with your most sexually compatible celebrities. Your biorhythms are recalculated each day when you start up your computer and your new celebrity match is revealed!

Designed by ThatGame.com, the Shagometer also calculates your most incompatible 'shags for the day, and allows you to email your results to friends to see who is the most shagadelic!

The Shagometer is great fun and the content creates excellent synergies with the AdultShop.com brand, which will enable us to once again offer our customers and their friends a different avenue for having some fun!" Amanda Cooper, AdultShop.coms Head of Marketing, explained.

The viral component of the campaign comes from the ability to email your results to friends which allows for the creation of a true interactive community. At the same time, it allows AdultShop.com to get into the inboxes of an unlimited number of people across the globe."

Shagometer users also have the opportunity to win a voucher for use at www.adultshop.com if they are really hot-to-trot on a particular day, or if they submit the email addresses of three friends (the cheats way for the not-so-hot amongst us!).

Managing Director of ThatGame.com, Ben Palmer, said the Shagometer was a perfect viral marketing tool for AdultShop.com.

The nature of AdultShop.coms business -- cheeky, humorous and fun - make the Shagometer a perfect viral marketing tool.

Viral marketing using games empowers businesses to leverage off the innate power of existing online users through feature rich email interactive applications," Ben explained.

Following on from the enormous success of Big Boy Briefs, the Shagometer viral marketing campaign will be kick-started by an email to the AdultShop.com databases. The logo contained within the Shagometer game is linked through to the AdultShop.com landing page which will assist in driving traffic to the web sites and generating sales.

To find out who your most compatible shag is for the day, visit www.shagometer.com - its free, its fun and it only takes a minute to download. Happy shagging!

AdultShop.com was recently voted the number one e-commerce site in Australia by ZDNet Australia.

For further information or photographic material (online and print media use), please contact:

Sarah Sproule
Public Relations Manager      
Phone: +61 8 9227 6777
Mobile: 0418 737 500         
Email: Sarah@adultshop.com