Truly Evil Marketing: Emotion vs. Intellect

Rational versus irrational thinking in the people is part of our strength in marketing. We must keep them as superficial and spiritually deprived as possible.

More to the point rational versus irrational thinking in the people is part of our strength in marketing. We must keep them as superficial and spiritually deprived as possible while handing them information that is:



1. Easily digested, intellectually.

2. Plays off their fears.

3. Believable as the status quo.



In any type of media, whether it be in writing, radio, television it is very important to hand people information on a silver platter because this is what they expect. Remember: The people not only like convenience, they thrive on it. Don't make information complicated. They should not have to go to a dictionary to understand your delivery.



For example, instead of "Prozac is recommended by most psychologists for treating depression" say "Join the rest of the world again: Prozac." Do you see how the latter phrase is short, to the point, yet easily identified in any troubled individual with basic desires? You should also see how we keep their desires superficial, easily served, yet believable: Who doesn't want to join the rest of the world?



Drama and emotion are more easily delivered with that shorter statement in any media; it allows room for pause for the deliverer and pondering for the recipient. In that time for pondering we can also play off the information that bombards them from the media. What scares them now? AIDS? Kidnapping? Energy Crisis? Company Layoffs?... Take your pick. You don't have to inject any more fear than is already in their minds. State the reverse and identify it with your product. For example, "Play it safe, use Pro-Med now," "Protect your child now with DNA-ID," "Stay in the Light with Super Diesel Power," "Protect your Livelihood: Federal Reserve."