Feminine Hygiene Manufacturers Marketing to Men

Immediate Release
Contact:
Alison Williams
MarketResearch.com
212.807.2649
awilliams@MarketResearch.com

Feminine Hygiene Manufacturers Marketing to Men

July 31, 2001, New York, NY -- As men are increasingly doing the shopping for households, they have been put in the unfamiliar territory of making selections among the many product choices the feminine hygiene market offers. These confused men, floundering without guidance in a market they have previously lacked any exposure to, have been identified by marketers of feminine hygiene products as a natural target audience.

This trend, as well as many other factors which are driving the U.S. retail sales of feminine hygiene products well over the $2 billion mark, are fully examined in the new report from Packaged Facts and available through MarketResearch.com, The U.S. Market for Feminine Hygiene Products. The report provides detailed information on emerging marketing campaigns, such as the new ads for men, and also covers distribution and retail trends, new product development, and consumer demographic profiles. Historical sales data, as well as market projections through the year 2005 are also included in the report.

According to Meg Hargreaves, VP of Publisher Relations and Content Development for MarketResearch.com, the feminine hygiene industry, while mature, has become increasingly dynamic as it operates to recognize the changing attitudes of its consumers. Although marketers of feminine hygiene products have something of a captive audience, they are becoming increasingly innovative and solicitous with their product offerings and women appear to be a receptive audience for new and improved products," said Ms. Hargreaves. According to the report, despite dissatisfaction and health concerns over many past and current products, women appear to be ready and willing to experiment with new alternatives such as feminine hygiene wipes and disposable menstrual cups. The recent proliferation of these alternative products could lead to untapped growth in the market.

Brand loyalty has long been a central feature of the feminine hygiene market, and the same major players who have dominated the market for years continue to hold on to their large market shares thanks to life-long brand loyal consumers. As the children of the baby-boomlet of the 80s and 90s age, marketers are tapping teen girls as a major source of potential future growth, hoping these consumers will become lifelong feminine hygiene brand loyalists.

About MarketResearch.com
MarketResearch.com is the leading provider of global marketing intelligence products and services. With over 40,000 research publications from more than 350 top consulting and advisory firms, we offer instant online access to the worlds most extensive database of expert insights on global industries, companies, products, and trends. Updated daily. For more information, call Alison Williams at 212.807.2649 or visit www.MarketResearch.com