Agency Veterans Start New Group

Agency Veterans have combined to form new Interactive Strategy Group. With both traditional and interactive agency experience, and clients such as Playtex Apparel, Arvida, ESPN, and Unilver/Bestfoods, the partners have a great deal of experience.

Partners with experience serving major clients such as Playtex Apparel, General Electric, ESPN, Arvida Homes, and Unilver/Bestfoods, have formed a new strategic marketing agency located in New Canaan, Ct.
The new Agency, branded The Marketing Loft, provides their clients with online communication strategies and solutions that serve to maximize revenues minimize costs, strengthen customer relationships, and supporting and enhancing existing brand equity. The Marketing Loft (www.themarketingloft.com) places a strong focus on website analysis, providing clients with actionable insight based on existing web traffic data. The group works with a variety of clients, both Fortune 500 and startups alike.

Scott Roy, partner with the Marketing Loft, states, Whether it is developing an initial Internet strategy or taking your Internet presence to the next level, The Marketing Loft will develop and implement solutions to help your organization maximize its potential. Our solutions help our clients strengthen brand equity, increase loyalty, drive conversions, and ultimately increase revenues by creating innovative, user-friendly Internet solutions that support your core business goals and objectives.

The company is based in New Canaan Ct.