BackBone High Tech PR Appoints New Senior Account Coordinator

BackBone Inc., a S. Florida-based high tech public relations/business development firm, today announces that it has named Kimberly Walker Senior Account Coordinator. Ms. Walker will manage BackBone's public relations clients. She will be responsible for the development of public relations strategies and the management of the company's public relations initiatives. She will also coordinate joint projects with Chazbrooks Communications, a London-based pr firm with whom BackBone is partnered.

BackBone Appoints New Senior Account Coordinator

Boca Raton, FL -- October 1, 2001 -- BackBone Inc., a S. Florida-based high tech public relations/business development firm, today announces that it has named Kimberly Walker Senior Account Coordinator.

A public relations professional who has held senior positions with several high profile NYC-based agencies, Ms. Walker will manage BackBone's public relations clients. She will be responsible for the development of public relations strategies and the management of the company's public relations initiatives. She will also coordinate joint projects with Chazbrooks Communications, a London-based pr firm with whom BackBone is partnered.

"Kimberly brings a wealth of expertise in the development and execution of successful pr programs," said Charles Epstein, BackBone President. "At a time when so many firms are cutting staff, we are pleased to be in position to make such a key addition to the BackBone team. Indeed, today's announcement further validates our business model: providing emerging IT companies with targeted, affordable resources to facilitate their overall business growth."

Following her graduation from Yale University, Ms. Walker worked for USA Networks in New York City, and then went on to hold public relations
positions with several prominent New York firms where she coordinated high profile media events, acted as a liaison with international press offices, and secured coverage in an array of leading publications and media outlets.

BackBone's high tech clients include Northern (Stockholm-based developers of system automation software), e-dividuality (CRM solution providers based in Miami), BASCOM (NY-based Linux applications developers), Peer Software (NY-based providers of data synchronization and backup solutions), bthere.tv (NYC-based multimedia production company), FisherVista (California-based marketing consulting company), and more.
BackBone also develops business plans, white papers and marcom materials.

BackBone has offices in NY and Boca Raton. For more information, visit www.backboneinc.com.

A photo of Ms. Walker is available on request. For more information, please call (561) 470-0965.