Valadeo and EmailFactory Form Partnership to Provide E-Marketing Services

Arlington, VA, (PRWEB) January 5, 2001 -- Valadeo Technologies Corp, creator of the Web-host powering LiveSite Platform, and EmailFactory, a leading application service provider of e-mail marketing software, today announced a partnership that will see EmailFactory's viral and opt-in e-mail marketing tools integrated with Valadeo's free web creation software, LiveSite, to bring targeted e-mail marketing solutions to small and medium sized businesses.

The integration of EmailFactory's precision e-marketing capabilities with the LiveSite platform will provide over 50% of North American ISP customers with access to much-needed e-mail marketing services for the under-served small business market.

EmailFactory capabilities include point-and-click list creation and management tools, slice-and-dice campaign management, ResponseBuilder response tracking technology, and a viral marketing Contest Engine to encourage referral business for the EmailFactory end-user.

"We are excited to be working with one of the shining stars of the ISP arena," said
Harold Kraft, Chairman and CEO of EmailFactory. "Valadeo is a prototype of the software company of tomorrow, making it easier for any person or business to take full advantage of the Internet's short and long-term potential. We look forward to helping Valadeo deliver the best-in-class opt-in e-mail marketing solution to LiveSite's small and medium-range customer base."

The LiveSite Platform is the premier Web content publishing solution for the ISP/ Web Hosting Provider market. Including completely brandable and customizable Windows and Web Editions of the Web site creation software LiveSite, LiveContent's rich, syndicated content, and LiveSite Server's fully automated publishing functions, the LiveSite Platform helps make Web content creation robust, scalable and accessible to a mass audience.

About EmailFactory:
Located in Arlington, Virginia, EmailFactory's simple, powerful and entirely web-based e-marketing solution lets businesses of all sizes and marketing budgets take advantage of direct e-mail marketing -- a robust and low cost way for people and businesses to build strong, beneficial relationships with their clients or customers. For detailed company information, please visit http://www.emailfactory.com.

About Valadeo Technologies Corp.:
Founded in 1996, Toronto based Valadeo Technologies Corp. is the creator of LiveSite Platform, an end-to-end solution that's designed to meet all the Web Content Publishing needs of the consumer and the multi-tiered hosting community, including ISPs, Web Hosts and Backbone Providers worldwide. LiveSite Platform supports ISPs with fully automated back-office functions that facilitate their customers -- everyday people -- in the creation of highly customizable, media rich sites. Valadeo is a premier partner for Backbone Providers, Internet Service Providers, Web Hosting companies and content providers throughout the world.

For additional information about Valadeo, please visit our web site: www.valadeo.com.

• 2001 Valadeo Technologies Corp. All rights reserved. Valadeo, LiveSite, the

For further information, please contact:
Dan Dawes
EmailFactory
(703) 276-7276
dan@emailfactory.com