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I-XPOSURE ANNOUNCES DEAL WITH JIM HENSON INTERACTIVE
I-xposure, Inc. To Provide Jim Henson Fans With Custom Computer Desktop Images
Irvine, CA, January 2001--i-xposure, Inc., the creator of the Personal Interactive Desktop (Pid), today announced a one year agreement with Jim Henson Interactive, a division of The Jim Henson Company. Jim Henson Interactive now offers fans a series of Muppet branded Pid titles, featuring well known characters such as Miss Piggy, Kermit the Frog and Fozzie Bear, as seen in the Muppets two new PlayStation® games.
We welcome the opportunity to facilitate Jim Hensons interactive marketing through the Pid," said Emma Barlow, President and COO of i-xposure, Inc. It is the ultimate way for them to successfully promote products and gain access to an expanded customer base."
I am excited to build this new relationship with i-xposure," said Michele Martell, Vice President of Business Development. The Pid offers us an effective way to give our fans a new level of personalization and interaction with our globally-known characters."
The Pid is a free downloadable themed software application that overlays the PC desktop to provide a collection of personalized management tools to enhance daily tasks, including a calendar, address book, free Internet service, voicemail access, on-line faxing and access to a customized collection of web sites. The Pid takes the overall Internet user experience to the next level of personalization as well as providing companies like Jim Henson Interactive with unique marketing tools that enable businesses to effectively reach the rapidly growing Internet user population.
Muppet RaceMania and Muppet Monster Adventure Pid titles are available now at www.thepid.com. Other Jim Henson properties web sites include www.henson.com, www.bearinthebigbluehouse.com, www.farscape.com, www.muppetworld.com, www.racemania.net, www.muppetmonsteradventure.com and www.thepuppetcafe.com.
About Jim Henson Interactive
Headquartered in Los Angeles, Calif., Jim Henson Interactive is responsible for the worldwide digital expression, development and creative production of the Companys intellectual property which includes The Muppets, Farscape, Bear in the Big Blue House, The Hoobs, Mopatops Shop, Construction Site! and Dark Crystal.
CONTACT:
Kirk Green/Monica Pierce
Green Communications
949-459-2165
kirk@green-communications.com
Debbie McClellan
The Jim Henson Company
323-802-1500
dmcclellan@henson.com
About i-xposure, Inc.
I-xposure, Inc., an Interactive Brand Marketing Company based in Irvine, Calif., is a designer of innovative marketing tools used to assist in the reinforcement of the relationship between consumers and businesses by utilizing cutting edge technology and the Internet. The Company has focused its development strategies on creating products that will empower clients with tools to successfully promote their company and products and create brand awareness among consumers on the Internet. Founded in 1999, i-xposure offers a full-
product solution, including software, implementation, customization, support and application management. More information about the Pid can be found at www.thepid.com, or call 888-896-1041.
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