BVLGARI LAUNCHES ON LUXLOOK.COM

Luxlook.com becomes an Authorized E-tailer of Bvlgari in the U.S.

New York, January 12, 2001 -- Francesco Marini Clarelli, Chairman, CEO and CFO of Luxlook.com, announced today the addition of Bvlgari, contemporary Italian Jewelers, to the United States site of Luxlook.com. As the premier site for the worlds top luxury fashion accessories, Luxlook.com has a line-up of high-end brands including Dolce & Gabbana, Etro, Gianfranco Ferre, Loro Piana, Missoni, Moschino, Paul Smith, Valentino, Versace and Vivienne Westwood.

Francesco Trapani CEO of Bvlgari Group says: "We are very excited to expand our internet presence in the United States. We believe that this important partnership with Luxlook will strengthen our positioning in the luxury market."

The Bvlgari e-boutique is accessible from the Luxlook.com home page and features a wide selection of the same accessories available in a Bvlgari flagship store. The site also carries some of the Bvlgari top sellers such as the B. zero 1 ring series and several styles of the Chrono watch. Bvlgari has created exclusive merchandise for men and women available only at Luxlook.com. Available since the Fall of 2000 in Europe, and enjoying solid sales, Bvlgari accessories are a welcome addition to the US site.

"We're pleased to offer the U.S consumer another brand that represents the finest luxury fashion products available anywhere in the world," says Francesco Marini Clarelli. We believe that the addition of Bvlgari further strengthens our presence as an authorized luxury fashion retailer offering the consumer the latest and widest selection of designer accessories."
About Luxlook.com
Launched Fall 2000, Luxlook.com (www.luxlook.com) is the first authorized online retailer dedicated to the sale of luxury fashion accessories. In addition to offering the full first line latest accessory collection, each designer has created limited edition items available exclusively at Luxlook.com. The site includes custom e-boutiques for each designer, which simulates the global shopping experience with distinct music, signature graphics and logos as well as clear, 360-degree pictures of each item.
Contact:
Aricka Westbrooks
LaForce & Stevens
Tel: 212-242-9353

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Aricka Westbrooks
Luxlook.com
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