eMarketing Association Announces Professional Certification

PRESS RELEASE - eMARKETING ASSOCIATION - PRESS RELEASE

FOR IMMEDIATE RELEASE

January 16, 2001

CONTACT: Robert Fleming, 310 376 3869


LOS ANGELES - 1/16/01 - The eMarketing Association (eMA) today announced a professional certification program for eMarketers. The certification fills the need of recognizing eMarketers who have met high standards of experience, knowledge and ethical conduct as is done in other professions. The program involves an examination and evaluation; upon completion marketers can use the designation Certified eMarketeer or CeM on business cards, stationary, websites and other forms of communication.

Robert Fleming, president of the eMA said, "Since the practice of emarketing is relatively new, marketing executives need a program that certifies professional competency. The CeM designation announces professional competency to employers, clients and peers in the e-marketing profession".

The objectives of the program include establishing and maintaining a uniform standard of professional competency in the field of emarketing, recognizing professional expertise, experience, knowledge and ethical conduct. Presently examinations are scheduled for 6 times in 2001. The examination consists of 50 questions and is administered by the eMarketing Association. Additionally two years of e-marketing experience is needed to qualify for certification.

"We have worked with college, state educational boards, and emarketing professionals to develop the criteria for the CeM examination", Fleming said. Since many marketing programs are purchased over the Internet, most people don't really know whom they are dealing with or if they are qualified. CeM certification provides peace of mind to clients of marketing services that the services they purchase are delivered by experienced professionals.

To learn more about becoming a CeM or to find a Certified eMarketer for your business please call 800 417 7506 or visit us today at:
www.emarketingassociation.com.

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