Unique CDN Clothing Company Pierces the Market at Full Velocity!

FOR IMMEDIATE RELEASE:

Craig Fraser
Co-owner, Velocity Fresh Canadian Clothing(902) 863-6072
style@wearcanada.com
www.wearcanada.com

Antigonish, January 17, 2001 - Velocity Fresh Canadian Clothing just went live with their secure online-ordering at www.wearcanada.com As of last Sunday, Velocity now accepts major credit-card orders for their distinctive Canadian pride clothing including. Their product line includes: T-shirts, hoodies, baby-T's, bandanna's, and kerchief's. Past customers have referred to the original designs as "cool stuff", "my most complimented shirt!", and "Great idea. Go Canadian!" The clothing takes on a modern minimalist approach, each design incorporating Canada's national symbol, the red maple leaf. Three sizes are offered for every shirt, and sizing help is available. Most designs have a choice of colors.

The company's broad customer base includes extreme sports enthusiasts, backpackers, and proud Canadians alike! They have also established a special following among rave-goers, apparently due to the
uniqueness of their designs. Velocity's target market, according to Josie Stephens (co-owner) is "the 15-25 year old, modern Canadian trend-setter." She adds, "People are tired of what Canadian retails have been able to offer in the past. Modern Canadians do not want to wear tourist apparel adorned with beavers, Mounties, and cliche nature scenes! They are also quickly tiring of American-pride clothing that now dominates most store fronts."

Aside from clothing, Velocity's Website features a number of Canadian resources: Concert & event listings, extreme sports listings, rave links, a 'Show me your pride' page, an online forum and more. For more information, Velocity Fresh Canadian Clothing can be reached by e-mail at style@wearcanada.com. The website address is www.wearcanada.com.
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