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Peoplesound/Metz Competition Launch
Peoplesound.com, the UK's largest and most popular new music download site kicks off the Metz campaign with a competition for site visitors to "Win a case of Metz everyday for 31 days'.
METZ links with Peoplesound
Peoplesound.com, the UKs largest and most popular new music download site kicks off the METZ campaign with a competition whereby site visitors have the chance to ‘Win a case of METZ every day for 31 days. The competition is to be communicated on the homepage of Peoplesound.com, and in their newsletter to a database of 600,000 registered users.
Subway10, who are METZs digital brand development agency are retained to promote METZs online presence and have developed this activity as part of an ongoing strategy. By linking with established online brands it gives METZ the opportunity to learn more about their audience so that future activity can be developed to meet their needs. Our aim is to use the internet as an effective communication tool without automatically making the assumption that the answer for every brand is a full blown website" says Sarah Vine of Subway10.
METZ, one of the top 5 selling premium packaged spirits in the UK, has just been reformulated" states, Anne Viaene, METZ Marketing Manager at Bacardi-Martini. We want to use the internet to talk to people about the new sharper tasting flavour and Peoplesound are ideal partners. We are hoping to develop this relationship further, and stage two of the activity involves an e-mail campaign"
www.peoplesound.com/martini/exec/survey_cgi/SurveyID=225
www.subway10.co.uk
Contacts:
Sarah Vine Anne Viaene
Account Manager METZ Marketing Manager
Subway10 Bacardi-Martini Ltd.
First Floor West Bay Road
52 Southerton Road Southampton
London Hants
W6 0PH SO15 1DT
Tel: 020 8563 1035 Tel: 02380 318 626
e-mail:sarah.vine@subway10.co.uk e-mail:aviaene@bacardi.com
Liz Gray
Sales Manger
Peoplesound.com
20 Orange Street
London
WC2H 7NN
Tel: 020 7766 4065
e-mail: liz.gray@peoplesound.com
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