Star Solutions offers De-Duplication Services

Star Solutions (M) Sdn Bhd, a Customer Relationship Mangement consultancy launches its De-duplication Services which helps companies save time, money and image. Companies will not falter in their direct mail, telemarketing or email campaigns as STARDupe picks out customer duplicates from mailing/telemarketing lists.

Kuala Lumpur, Malaysia - 12 October 2001 - Star Solutions (M) Sdn Bhd, a Customer Relationship Management (CRM) consultancy where database technology is one of their specialties announced today that it now offers fast and reliable de-duplication service. Many organisations, even those with sophisticated CRM systems still fail when it comes to isolating duplicates from their database. As a result, not only do they incur the expenditure of excess print-run and mailing, but also the wrath of their customers and prospects who do not need yet another extra piece of mail in their already cluttered mailbox," said Kareem Qureshi, its Managing Director. Star Solutions has always had its own proprietary technology, powered by Oracle, which includes de-duplication as part of its functionality. So it is only natural that we offer this as one of our services."

Star Solutions (M) Sdn Bhds de-duplication technology works on a combination of fuzzy logic and up to three match-keys on name, address and one other identifier such as IC or telephone number. This improves the accuracy of identifying dupes, unlike the traditional method, which only compares IC numbers. Amongst its many uses, apart from being a basic Database Management process, would be Prospect Management and identifying clusters such as household groups and referral networks. Star Solutions (M) Sdn Bhd is also able to assist those who wish to clean up their e-mail list.    

The process is simple. The Client just has to hand-over a file, in any format, containing the relevant fields that have been identified as the match-key criteria. Depending on how big the file is, Star Solutions (M) Sdn Bhd can whip out a clean file along with a report on the outcome – number of dupes, number ‘cleaned and nett number of records - in a matter of days, even overnight. For Malaysia, we are also able to process names and addresses. This means tidying up abbreviations and filling in missing fields such as postcodes, towns and states.

How much? Nothing when you compare it with what you save in terms of image and the impression that you create by getting something fundamental right the first time," said Kareem with a smile. He is confident that a lot of companies will see the value of using this service. There will be a special rate for those who sign up for a long-term arrangement.

And what about security? Well, for one, we will sign a confidentiality agreement," Kareem clarified. Secondly, you will only be passing on your mailing list, not your marketing database, which is not worth very much. Thirdly, you should be seeding your database to prevent any abuse. And finally, we are not a list broker". Those who wish to know more can contact Kareem or Liza at (603) 7660 0202.