Post Honeycomb Cereal, one of America's favorite cereals, hits the slopes with Built Snowboards!

Prizes include 200 Grand prize custom "Built" Snowboard and binding packages, 800 first prize $50 Sports Stuff Cash Cards, and 1,000 Second prizes. In addition, approximately 4.5 million specially marked boxes of Honeycomb cereal will offer a special discount toward the purchase of a Built Snowboard. Consumers can save $300 on a pro quality Built Snowboard with Bindings!

Built Snowboards today announced the creation of a promotional agreement between Built Snowboards and Post Honeycomb cereal. Beginning in December 2001, kids of all ages can participate in Post Honeycomb cereal's Instant Win Game - with the opportunity to be one of 2,000 winners. Prizes include:

200 Grand Prize Custom "Built" Snowboard and Binding packages (approx. retail value - $550),

800 First Prize $50 Sports Stuff Cash Cards,

1,000 Second Prize Blue Lids!

In addition, approximately 4.5 million specially marked boxes of Honeycomb Cereal will offer a special discount toward the purchase of a Built Snowboard. consumers can save $300 on a pro quality Built Snowboard with Bindings! Honeycomb consumers will be given a code, allowing them to receive their exclusive discount by mailing in the order form, ordering online from builtsnowboards.com, or by calling Built Snowboards direct Toll Free at 888 9My Board (888-969-2627).

This promotion will be supported by television advertising set to air in December - just in time for snowboarding season. Post and Built Snowboards will also post details about these promotions on their individual company websites: www.BuiltSnowboards.com and www.Postopia.com.

"Riders we polled online at www.builtsnowboards.com selcted price and graphics 5 to 1 as the number one driving forces behind their snowboard purchases", said Glenn Cogan, Built Snowboards President and CEO. "Built and Post Honeycomb cereal are offering a perfect solution for the family that's looking to get it all, a 'pro-quality' snowboard with cool graphics for an awesome price. It's win-win," said Cogan.