Innovative Logic appoints Ketchum to head up fitness software division

Innovative Logic Corporation announced today the appointment of Bruce Ketchum to oversee sales, marketing and development of its fitness software division.

Innovative Logic appoints Ketchum to head up fitness software division

SMITHS FALLS, Ontario (October 17, 2001) -- Innovative Logic Corporation announced today the appointment of Bruce Ketchum to oversee sales, marketing and development of its fitness software division.

"With his professional athletic background, formal training in the fitness arena, and his online business and publishing experiences, Bruce was a clear choice for us to have guide our fitness software strategies and Internet offerings," said Greg Brady, president of Innovative Logic Corp.

A professional triathlete and road cyclist at one time, Ketchum's previous position was president of the award-winning fitness site EndurePlus.com, where he was responsible for overall operations of the company. Prior to his role at EndurePlus.com, Ketchum was editor and publisher of EndurePlus, a subscription hard copy newsletter for endurance athletes. Ketchum attended York University in the Honours Kinesiology and Health Science Programme, specializing in Fitness Assessment and Exercise Counseling.

Innovative Logic Corporation ignited the fitness software industry in 1992 with Xtrainer. Innovative Logic is committed to bringing the best fitness software experience to athletes, exercise enthusiasts, educators and consumers around the world through its innovative software and Internet holdings.

Press Contact:
Tammy Warner
Innovative Logic Corporation
(613) 284-0647
warnert@innovativelogic.com

Innovative Logic, the Innovative Logic logo, Crosstrainer, Xtrainer and Crosstrainer II are either registered trademarks or trademarks of Innovative Logic Corporation. Other company and product names may be trademarks of their respective owners.