ON MESSAGE ESTABLISHES PRESENCE IN DALLAS FORT-WORTH Strategic Marketing Firm to Help Technology Companies Connect Messages with Market Opportunitiesthe

DALLAS, TX (October 23, 2001) -- On Message, a strategic marketing and communications firm, today announced it will provide consulting services to technology companies in the Dallas Fort-Worth area. On Message helps its clients maximize their sales and marketing investments by developing messaging and marketing communication vehicles to accurately position and promote their products or services.

FOR IMMEDIATE RELEASE

ON MESSAGE ESTABLISHES PRESENCE IN DALLAS FORT-WORTH
Strategic Marketing Firm to Help Technology Companies Connect Messages with
Market Opportunities

DALLAS, TX (October 23, 2001) -- On Message, a strategic marketing and communications firm, today announced it will provide consulting services to technology companies in the Dallas Fort-Worth area. On Message helps its clients maximize their sales and marketing investments by developing messaging and marketing communication vehicles to accurately position and promote their products or services.

Unlike other marketing communications firms, On Message offers its clients clearly defined Messaging Development Service Packs. These service packs are delivered during a 60-day fixed fee engagement. Each service pack includes a specific set of deliverables which, in total, provide a company with the comprehensive messaging content and framework they need to effectively sell and market their products and services.

The Corporate Messaging Development Service Pack from On Message includes the following deliverables:

- Corporate Messaging Guidelines
- Messaging Copy Deck
- Frequently Asked Questions & Answers
- Mandatory Messages for Sales & Marketing Vehicles
- Corporate Positioning Documents
- Corporate Presentations
- Product Presentations
- Corporate Collateral Copy
- Sales Positioning & Messaging Scripts
- Elevator Pitch Quick Reference Cards for All Employees
- eMail Messaging Content & Guidelines
- Standard On-Hold Messaging for the Phone System
- A Web-based Messaging Content Management Portal
- Messaging Training & Education Classes for Employees and Partners

In addition to the Corporate Messaging Pack, On Message also has messaging development service packs for companies needing assistance with product launches, private and public funding initiatives, web site content development, email marketing campaigns, customer case studies and more. Once the 60-day engagement is complete, clients have the comprehensive messaging content and guidelines they need to drive their sales and marketing vehicles.

Having worked in the technology marketing arena for more than thirteen years, it was obvious to me that most companies waste a significant portion of their sales and marketing dollars," stated James F. OGara, President of On Message. This is due to the fact that most sales and marketing teams have limited time and resources and are unable to develop the messaging framework required to drive optimum results. On Message was formed to solve this specific and fundamental problem."

Six months after a service pack has been delivered, On Message conducts a formal audit of its clients messaging and communication vehicles. The audit is conducted by interviewing customers, partners, sales representatives and marketing personnel. As part of the audit, On Message also places phone calls into its clients sales organization, reviews sales presentations, marketing materials, etc. Once the audit is complete, On Message provides its clients with a comprehensive report that outlines where messaging is and is not being used effectively and the specific steps required to further enhance, adjust or refine the companys message.
   

About On Message
On Message is a strategic marketing and communications firm based in Dallas, Texas. Our mission is to maximize our clients sales and marketing investments by developing messaging and marketing communication vehicles to accurately position and promote their complex products or services.

Using a disciplined messaging development methodology, we define, craft and deploy professional messaging that ensures companies get the most out of every sales and marketing dollar they spend.

With more than 13 years of experience selling and marketing technology products and services, we can construct the messaging framework that will serve as the foundation for all your sales and marketing vehicles. Whether your company is trying to define its corporate message, develop a new marketing campaign, or prepare your sales team to sell a new product or service ... On Message can provide you with the expertise, resources and tools you need to ensure these and other strategic business initiatives are a success. To learn more, go to www.itsonmessage.com.

For more information contact:
James F. OGara
On Message
972-727-1585
jogara@itsonmessage.com