IDGS InfoWorld and Sentius RichLink Redefine Online Experience with InfoWorld KnowledgeLink

InfoWorld KnowledgeLink Incorporates Sentius RichLink and InfoWorlds XML Expertise to Connect Technology Leaders with Targeted Content

PALO ALTO, Calif., October 25, 2001--IDGs InfoWorld and Sentius Corporation, developer of RichLink®, announced today that InfoWorld Media Group, the leading provider of in-depth analysis of enterprise technology and strategies, is using Sentius RichLink technology for InfoWorld Onlines new InfoWorld KnowledgeLink product. InfoWorld KnowledgeLink uses InfoWorlds XML-based content mapping strategy and RichLink automated content enrichment to enhance the users experience by providing customized category specific content.

When end users click on words or phrases on InfoWorld Online (www.infoworld.com), a category specific InfoWorld KnowledgeLink instantly appears with additional contextual content without the user leaving the page. InfoWorld KnowledgeLink, contains related InfoWorld news, editorial and relevant research from the top industry research firms-creating a forum for targeted sponsorships. InfoWorld readers get greater satisfaction out of a more productive experience-information when and where they want it.

Research, as documented in Cap Ventures white paper Improving the Productivity of Web Content: The Value of ACE (Automated Content Enrichment), shows that 88% of readers say automated content enrichment improves their comprehension. The average reader clicks on enriched words six times per page and 31% of readers click more than 10 times per page-thus improving time to knowledge by up to 34%.

With InfoWorlds KnowledgeLink, were providing a unique and powerful resource for research that leverages InfoWorlds data-rich XML-strategy--allowing technology professionals to save valuable time and make highly-informed technology decisions," stated Chad Dickerson, InfoWorlds Chief Technology Officer.

InfoWorld readers click on selected words and phrases because they want to learn more about them. So not only is InfoWorld KnowledgeLink opt-in, it reaches people at their impressionable moment-at the point of impact. While important editorial information is being delivered in context, so are advertisers messages. By delivering relevant editorial content at the word and phrase level, InfoWorld KnowledgeLink enriches the online user experience and allows advertisers a consistent path with which to tailor creative messaging.

We have two primary goals at InfoWorld: first, to provide the highest quality information to help IT decision makers make the right decisions; second, to provide our sponsors with a powerful and effective medium in which to market their products. InfoWorld KnowledgeLink combined with InfoWorlds content-mapping strategy has allowed us to deliver on these goals," said Ariff Quli, InfoWorldsVice President of Business Development.

RichLink is a huge homerun on the content side of any website," said David Curle, Director and Lead Analyst of Outsell. RichLink strikes the perfect balance between editorial and advertising so there can be no question about the integrity of InfoWorld editorial coverage."

Not only does InfoWorld lead with knowledge, with InfoWorld KnowledgeLink they also lead with technology," said Sentius CEO Marc Bookman. We read a lot about interesting technologies but so often these new applications dont solve real problems. InfoWorld KnowledgeLink, based on RichLink automated content enrichment, solves two major problems: keeping visitors engaged on every web page by delivering relevant content and offering advertisers an innovative marketing vehicle that bridges branding and direct-response objectives."

About RichLink
RichLink enhances content with rich layers of automatic pop-up information that educate and assist readers without sending them to another web page. Working on a user opt-in principle, RichLink allows readers to simply click on a highlighted term to view an associated pop-up Knowledge Burst. A RichLink Knowledge Burst can contain industry definitions, graphics, interactive surveys and multimedia materials. RichLink scalability and automation allow users to instantly change data throughout their website. RichLink requires no plug-ins or desktop software to download and features a customizable user interface and works on virtually every browser. Sentius also offers a service that allows companies to add their own relevant content such as product explanations or terminologies.

About IDGs InfoWorld Media Group
InfoWorld Media Group delivers in-depth analysis of enterprise technology and strategies combined to deliver insight into vital business solutions through its integrated online, print, research and events channels. In an era when technology is more critical to business success than ever before, InfoWorld Media Group provides senior IT level expertise for executives such as CTOs and CIOs on how technology drives specific business benefits such as revenue growth, relationship management, and enhancing organizational efficiencies.

InfoWorld Media Group's coverage of key technologies, products and trends that assist IT professionals in leveraging technology for business advantage is substantiated by original research done in InfoWorld's $23 million, dedicated multi-platform, enterprise test center. Since 1978, InfoWorld has performed the industry's most trusted testing of technology and products. To learn more about InfoWorld, go to www.infoworld.com.

InfoWorld Media Group is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 300 targeted websites in 70 countries. IDG is also a leading producer of 168 computer-related expositions worldwide, and provides IT market analysis through 51 offices in 43 countries worldwide.
Company information is available at www.idg.com.

About Sentius
Sentius Corporation, developer of RichLink, is a privately held business to business Internet software and services company dedicated to creating solutions that make content profitable. The companys software and services are based on RichLink, a patented database linking and embedding technology that automatically adds rich content to Web sites, extranets/intranets, and knowledge bases. Online publishers and corporations use RichLink to automatically embed layers of additional, relevant content that instantly pop-up at the readers request. Pop-up content includes terminology, foreign language definitions, images, graphics, audio, and video. Sentius is located in Palo Alto, Calif. For more information, visit www.richlink.com.

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