WEBMall Launches New Value-Driven Campaigns for Advertisers

After three months of restructuring, WEBMall is pleased to announce that it has launched several major advertising campaigns to mark its return into the on-line advertising market. Following the 2000-2001 decline in the online advertising market, WEBMall retreated from active campaign management to restructure its management team and evaluate its application architecture. WEBMall has returned to the market in an effort to rebuild its Webmaster's community to meet a growing advertising demand.

San Diego, CA - November 1, 2001 - After three months of restructuring,
WEBMall is pleased to announce that it has launched several major
advertising campaigns to mark its return into the on-line advertising
market. Following the 2000-2001 decline in the online advertising market,
WEBMall retreated from active campaign management to restructure its
management team and evaluate its application architecture. WEBMall has
returned to the market in an effort to rebuild its Webmaster's community to
meet a growing advertising demand.
WEBMall has re-launched the ValueAd application to provide Web Publisher's
and advertisers easy on-line access to manage impression inventory and
advertising campaigns. WEBMall is inviting Web Publishers to join our
world-wide network of web publishers in our Value Ad Network. To join,
simple go to http://www.webmall-inc.com/terms.htm and register. Current
demand includes pop-under campaigns and banner campaigns with CPM and CPC
rates. Any questions on specific campaigns or specific requirements for your
website can be directed to info@valuead.com.
The ValueAd program offers the following benefits to Web Publishers:
· Easy and fast sign-up
· No commitment or exclusivity required
· No fee to join
· Very detailed online stats in real time
· Minimum monthly payout is only $25
· High traffic sites may receive higher payout rate and custom contracts
· We pay for the bandwidth, manage billing and sales
· Some sites will be eligible for the CPM deals including pop-under
campaigns
· The minimum CPC is $0.10 to $0.17 for the sites of exceptional quality

Our ValueAd system drives traffic based on the Cost per click (CPC) model or
a cost per 1,000 impressions (CPM) pricing model.

· CPC Model: Advertisers pay only when a person "clicks" on a banner to
their Web site, giving them a cost-effective solution for attracting
targeted, high quality customers. Hosts are guaranteed revenues from 100
percent sell-out of their advertising space.
· CPM model: Advertisers pay only for impressions delivered to client
website. All traffic is highly targeted and every campaign planned well
before actual live date.
Based on the CPC Model, ValueAd provides a cost-effective solution for
attracting targeted, high quality customers. This solution also provides Web
publishers with an opportunity to generate advertising revenue. The appeal
to publishers of high-traffic Web sites is the ability to capture additional
revenue from their unsold advertising inventory.

About WEBMall
WEBMall, founded in 1996 by Vlad Kogan and Russ Kipnis, is a privately held
Internet outsourcing (eSourcing) company that provides Internet tools and
services to build or enhance the features and functionality of web sites.
WEBMall's leading project is ValueAd, which is a leading performance-based
banner advertising solution provider to advertisers and Web Site Owners
(Host) .
Our custom-built system was developed from the ground-up with only one idea
in mind: delivering banners fast and pay for it on the best conditions
possible. The team of WEBMall, Inc has developed state of the art media
delivering system with built-in anti-fraud fetchers. We provide webmasters
and advertisers with one of the most detailed reports available in the
industry today. The ValueAd technology supports any type of banners (rich
media, html, java, flash etc).
We've also constructed the most advanced anti-fraud system. It automatically
catches unique surfer's traffic below 45% or fraudulently produced unique
clicks through invalid IP addresses. WEBMall, Inc runs on a high-end
Internet connection.
For more information, visit the WEBMall web site at www.webmall-inc.com or
call email us at info@valuead.com. WEBMall's headquarters are located in
San Diego, California.

The release contains information about future expectations, plans and
prospects of WEBMall, LLC. and constitutes forward-looking statements for
purposes of the safe harbor provisions under the Private Securities
Litigation Reform Act of 1995.