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Media Sensation Ashley Powers Website, Goosehead.com, To Star On The Worlds First Mobile Entertainment Network
Teen Phenomenon Goosehead" Goes Wireless With PocketBoxOffice
MONTREAL and CALIFORNIA -- October 30, 2001 -- Ashley Powers teen website Goosehead.com is bringing its teen-magnet audience wireless via PocketBoxOffice. A media phenomenon spearheaded by 16-year-old Ashley, Goosehead has attracted attention from the likes of People Magazine, The New York Times, CNN, PrimeTime Thursday, Time Magazine and Vanity Fair along with investment from the likes of Academy Award-winning actor Richard Dreyfuss and development deals with MGM Television Entertainment and NBC. Through its partnership with PocketBoxOffice, Goosehead.coms honest and real-life content is now available to teen mobile users everywhere, the segment of the population seen as the largest growth market for the wireless industry.
Im very excited about PocketBoxOffice," says Ashley Power, President and Co-Founder of Goosehead.com. Its the perfect next step for Goosehead. Teenagers today have grown up in a 'new media frenzy. They dont see these types of services as technology, but a way of life. Being able to connect to teens in a wireless format will continue to build on the sense of community on Goosehead.com."
By adopting a for teens, by teens" philosophy, the Goosehead website attract thousands of unique users every day. Ashleys hands-on approach has instilled a strong sense of belonging that encourages return users. With that philosophy, PocketBoxOffice has designed mobile entertainment that follows the interactive model of the website, allowing users to engage in the community.
Programs on the Goosehead mobile channel include probing polls, candid advice, relationship support, music and movie reviews, fashion chat as well as a gathering place, where anyone can submit their own opinions.
Goosehead has always been the webs premiere place for teens to hang out," says Airborne President Andy Nulman. With the use of wireless devices growing in the teen market and their interest in having the latest and greatest, in terms of cool technology, Airborne ensured that the passion of Goosehead translates just as strongly to mobile users."
PocketBoxOffice prides itself on presenting the most robust mobile entertainment offering for wireless devices. Featuring over thirteen different channels of fun-- from the wildly popular gaming-junkie heaven WeGot Games, to the wide-reaching wit of TheFunniest, to the bite-sized discoveries of CraniumCrank -- the worlds first-ever mobile entertainment network is jammed with over eighty inventive programs. Mobile addicts can enjoy everything from short-burst, interactive games to star-brand diversions like Dear Abby, Adam@Home, Grudge Match and now, Goosehead.
ABOUT AIRBORNE ENTERTAINMENT
Airborne Entertainment develops, manages and distributes high quality entertainment programming specifically for wireless devices. Airborne connects entertainment content providers with wireless carriers through RUNWAY, a sophisticated content management and distribution platform. Parent company of the PocketBoxOffice Micro-Entertainment Network, Airborne Entertainment was named one of "25 Up & Comers: The Companies to Watch For" by National Post Business Magazine. Its wireless specialty channels currently reach 90 percent of the US market and 100 percent of the Canadian market with over thirteen channels and over eighty different programs. With strong, double-barreled expertise in technology and show business, Airborne is defining itself as a "one-stop entertainment solution" for wireless carriers and distributors. A privately held company, Airborne Entertainment was founded by Canadian Internet industry pioneer Garner Bornstein; Andy Nulman, the long-time CEO of Montreal's renowned Just For Laughs Comedy Festival; Telesystem Ltd., the holding company of wireless industry veteran Charles Sirois, and Cable Atlantic Inc. For more information, please visit www.AirborneEntertainment.com or point your mobile browser to www.pktbo.com.
CONTACT: Mitch Joel
Director of Marketing
514-289-9111 ext. 270
mitch@airborne-e.com
www.AirborneEntertainment.com
ABOUT GOOSEHEAD.COM
Goosehead.com is the brainchild of Ashley Power, a 16-year-old high school student who isnt afraid to express her views. Goosehead.com offers unique content designed by teens, for teens. Goosehead.com is a premiere teen portal and digital broadcast network that offers teens information and entertainment from a perspective they can understand: their own. Goosehead is a real teen community, incorporating chat, message boards, interactive games, Fashion, MP3s and Whatever", a cyber-serial co-written, and starring Ashley as her alter-ego Skye Warner. Gooseheads approach to life as a teenager cant be matched by other Gen Y sites that are obviously driven by older execs trying, from afar, to capture the hearts of the teen demographic. Goosehead is the real thing -- for teens, by teens. Most of the content on the site is produced by teen webmasters around the country who contribute to the site as their after-school job. Since its launch in February of 2000, Goosehead continues to remain fresh and cutting edge, appealing to teenagers worldwide.
CONTACT: Michelle Schilder
818-766-8848
michelle@goosehead.com
www.Goosehead.com
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