Market Research Software Firm Wins Second Major Award in a Month

Itracks, a leader in online market research software and services, was awarded the 2001 Saskatchewan Chamber of Commerce Achievement for Business Excellence Award (ABEX) in the Job Creation category. This comes a month after the founders of Itracks were honored as the Prairie Regions Emerging Entrepreneurs at the Ernst & Young 2001 Entrepreneur Of The Year® Awards.

FOR IMMEDIATE RELEASE

Market Research Software Provider Wins Second Business Honor in a Month
Itracks Wins ABEX Award for Quality Job Creation

SASKATOON, SK -- November 1, 2001 --Itracks, a leader in online market research software and services, was awarded the 2001 Saskatchewan Chamber of Commerce Achievement for Business Excellence Award (ABEX) in the Job Creation category. Itracks founders, Dan and Garnette Weber, accepted the honor at a banquet held in Saskatoon, Saskatchewan on October 27th.

The ABEX awards were established to honour the most innovative and successful businesses in Saskatchewan. The Job Creation category specifically recognizes the Saskatchewan business that has shown exceptional growth in creating new and valuable permanent jobs. Itracks has achieved a significant expansion in quality full-time positions over the last three years, with staff levels growing from two full-time employees to 32 full-time and 14 part-time during this short period. The majority of the jobs have been in the technology sector.

"The company owes its success to the outstanding individuals who have been a focal part of our growth," indicated Garnette Weber, Itracks Executive Vice President of Finance. "We work hard to provide challenging jobs in an environment that encourages people to be their very best. Through this philosophy we have managed to attract some of the most talented individuals in the country to be part of our team."

Itracks offers a complete range of qualitative and quantitative research software. The company was one of the first to program online quantitative surveys for the market research industry, and also offers a qualitative suite of products (Online Focus Groups and Bulletin Board Focus Groups), which utilize expert chat-based technologies. Itracks also recently introduced Itracks Satisfaction Compass, a real-time, online tool to gauge customer, vendor and employee satisfaction. A new product will be announced in the next few weeks.

This is the second time in a month that Itracks has won a prestigious business award. Last month, the Webers were honored as the Prairie Regions Emerging Entrepreneurs at the Ernst & Young 2001 Entrepreneur Of The Year® Awards. The Saskatchewan Trade and Export Partnership (STEP) also recently named Itracks as a finalist for Exporter of the Year. Itracks received an honorable mention in the 2000 EXPLOR competition, awarded by the A. C. Nielsen Center for Marketing Research, for its survey of perceptions of online research in the market research community.

###

About Itracks: Since 1996, Itracks has set the definitive standard for online market research tools. Leading market research professionals and Fortune 500 companies recognize Itracks Internet market research tools as the most reliable and flexible Web-based software applications available. The sophisticated suite of qualitative and quantitative tools is easy to use, reliable and comes equipped with a wide range of multi-media capabilities. Itracks delivers the programs and service needed to collect accurate, reliable data over the Internet, transforming the way modern market research is conducted. Visit our website at www.itracks.com, and check out the latest industry trends at www.itracks.com/newsletterhome.cfm. Contact:

Jolene Vanthuyne, Itracks VP Marketing
300-267-3rd Avenue South
Saskatoon, SK Canada S7K 1M3
Tel: 306-665-5026 or 1-888-525-5026
FAX: 306-665-2045 Email: jvanthuyne@itracks.com