New technology book (WEB HOSTING, by Carl Burnham, Osborne McGraw-Hill, 2001) describes how web hosts can acquire new markets and provide the highest quality services for their customers.

WEB HOSTING, A Complete Strategy, by Carl Burnham, is packed with tips and resources for IT professionals interested in reselling web hosting services. New and existing web hosts that market primarily based on price will not survive, unless their focus is on the critical value-added business and consulting services discussed in the book. The book focuses on the existing web host as well, to demonstrate how to gain strategic advantages via partnerships, enhance security, and infrastructure. Provided also, are insights for business professionals in choosing the most cost-effective outsourcing web solutions that match their core business needs.

FOR IMMEDIATE RELEASE

Innovative New Computer Book - WEB HOSTING, A Complete Strategy (Osborne McGraw-Hill, 2001) by Carl Burnham

"Web hosts that focus on how their customer's business operates, are able to speak their language, avoid "technospeak", and be more responsive to customer support needs will thrive," Burnham says. With the low cost of entry to become a provider via strategic web hosting reseller agreements, IT professionals interested in web hosting will benefit greatly from the book. Advanced sections for existing web hosts discuss strategic security measures, and ways to improve upon customer service and marketing.

Web hosts need to assume the role of a frontline consultant, to offer strategic insights and core solutions that "significantly add to a business's existing processes", according to Carl Burnham, author of WEB HOSTING, A Complete Strategy, (October 8, 2001, $39.99, paperback, ISBN:0-07-213279-5, Osborne McGraw-Hill). As more brick-and-mortar businesses now venture online, opportunities for web hosts to capture new markets continue to arise. Existing web sites with basic brochure-type content are seeking to add e-commerce capabilities." Most analysts still expect the web-hosting market to reach $10 billion as early as 2002.

Hosting plans that are highlighted include shared hosting, application hosting, managed hosting, co-located hosting, dedicated hosting, and high-end hosting.

Some of the value-added Web services in hottest demand that are highlighted in the book include performance monitoring, streaming media services, content distribution, security, load balancing, and managed hosting of applications and servers.

The subject areas that are discussed in the book are organized as follows:
Part I      Getting Started
Part II      Marketing
Part III   Customer Service
Part IV      Web Hosting Services      
Part V      Infrastructure and Security Considerations
Part VI      Advanced Hosting Markets
Part VII   Emerging Markets
Appendix A    Web Hosting Scripting Resources
Appendix B    Application Server Resources
Appendix C    Network Monitoring Resources
Appendix D    Introduction to Networking
Appendix E    Internet Standard Specifications

Carl Burnham is a Web developer, hosting consultant, and specialist in analyzing Internet-related technologies. He has also co-authored Professional JSP, Wrox, and Ace the Technical Interview, Fourth Edition, Osborne McGraw-Hill. Burnham is founder of Southpoint.com, a travel destination portal. He has over 15 years of IT industry and network management experience.

WEB HOSTING, A Complete Strategy, by Carl Burnham (ISBN:0-07-213279-5, Osborne McGraw-Hill), is now available for order in major bookstores nationwide and online.