TransUnion and USADATA Combine to Deliver Direct Marketing Solution for Insurance Industry

DMA (PRWEB) November 3, 2001 -CHICAGO-October 29, 2001- USADATA, a provider of online applications that simplify and automate direct marketing processes, today announced an agreement with TransUnion LLC, a leading global information solutions company, to offer insurance carriers an automated direct mail solution for their agents that reduces carrier underwriting expenses while improving response rates of agent prospect mailings.

TransUnion provides its premier credit information and expertise in the insurance industry, coupling this experience with USADATA's Direct Mail Portal technology to create the TransUnion Portal. The groundbreaking solution allows insurance carriers to completely automate direct marketing efforts, control the creative aspect of all offers, underwrite applications that are FCRA compliant and insure offers already meet their credit business rules.

Through the Portal, insurance agents are able to remove unqualified applicants, ensuring that only pre-approved applicants are targeted within the prospecting campaigns. Users are able to incorporate credit scores, along with property and automotive qualifiers. Agents will be able to stylize and personalize the offer, enjoy faster direct mail execution and lower mail fulfillment costs using USADATAs suppression technology to remove existing customers from prospect mailings.

Our collaboration with TransUnion provides agents, for the first time, access to TransUnion data within a self-service direct marketing solution that is cost-effective and highly effective for the insurance industry," said Eddie Smith, vice president of business development and product strategy, USADATA. TransUnions information results in higher quality, pre-approved lists, which means increased response rates and lower customer acquisition costs."

Joining with USADATA to deliver our information to carriers and agents will help improve both profitability and return on investment as well as increase agent outreach efficiency," said John Wold, group vice president and general manager, TransUnion.

About USADATA

USADATA, based in New York City, provides Marketing Process Automation solutions that simplify and automate traditional marketing processes such as direct-mail campaigns, prospecting and research. Using XML and Web technologies, USADATAs portals offer instant access to business and consumer data as well as outsourced mailing and printing services. The company focuses on meeting the needs of organizations with decentralized networks of agents, brokers, sales representatives or franchisees. Some of USADATAs current clients include MetLife (NYSE: MET), Pitney Bowes (NYSE: PBI), Advanta Corporation (Nasdaq: ADVNB, ADVNA), Jiffy Lube (NYSE: PZL), Conseco (NYSE: CNC), Waddell & Reed (NYSE: WDR), Minuteman Press and the National Football League. For more information, call (212) 679-1411 or visit www.USADATA.com. Direct Mail Portal is a trademark of USADATA.

About TransUnion

TransUnion LLC is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers accurate and reliable financial data through a broad range of products and services that enable customers to manage risk and capitalize on market opportunities. The company uses leading-edge technology coupled with extensive analytical capabilities to prevent fraud and facilitate credit transactions between businesses and consumers across multiple industries and channels, including the Internet. Founded in 1968, Chicago-based TransUnion employs 4,000 associates that support clients in 24 countries. Visit us at www.transunion.com.