(PRWEB) November 8, 2001
Entity Marketing Consulting announced the launch of its new website at http://www.entityinc.com. The website describes the services available from Entity and incorporates original photography of Long Island, California, NY City and elsewhere. The site was produced in house and contains many marketing case studies and other useful information for marketers. The firm provides marketing consulting services to a wide range of clients. The entire site was created with Microsoft FrontPage and is a good example of the capabilities of this software.
Another aspect of this site is that it is continually, carefully optimized for search engine rankings, said Robert Russotti, President of Entity. "I'm happy it launched and is drawing traffic. Since it launched we've steadily had inquiries about our services." Not all the visitors like the color scheme, one wrote to say it was too dark and bordered on oppressive. "We were trying to achieve a serious tone and I think most visitors like the content and the appearance, all the other feedback we get is positive."
Overall the content describes marketing challenges and strategic elements that address the needs of a wide range of marketing projects from marketing plans to product launch, publicity and packaging. There is an example product launch schedule and a sample search engine ranking report. There are forms on the site that visitors can use to request free search engine ranking reports and other information. "We want people to interact with us and to get to know us well. The intention was to showcase our services but also to inform and stimulate thought about real world marketing campaigns," noted Russotti.
Entity is headquartered in Long Island, New York and develops marketing plans, corporate communications programs and marketing campaigns encompassing advertising, direct mail, telemarketing, seminars, collateral, website and publicity.