MADISON AVE GIFTS INTRODUCES NEW ALL-OCCASION GIFT REGISTRY WITH CONVENIENT PARTIAL PURCHASE FEATURE

Madison Avenue Gifts -- a retailer of quality crystal, china, and other items for the home -- is introducing a new gift registry service with a unique partial purchase feature. (http://www.madisonavegifts.com) Customers can register gifts for a variety of events such as weddings, Christmas, birthdays, and baby showers. Unlike traditional gift registries where gift givers have to buy the whole gift or not at all, the Madison Ave. Gifts registry allows gift givers to contribute a partial amount towards the cost of expensive gifts. Madison Ave. Gifts selected Felicite.com, based in Greenwich, CT to develop and operate its gift registry system.

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BUSINESS, FASHION, LIFESTYLE, TECHNOLOGY EDITORS

MADISON AVE GIFTS INTRODUCES NEW ALL-OCCASION GIFT REGISTRY WITH CONVENIENT PARTIAL PURCHASE FEATURE

Watertown, NY November 15, 2001. Madison Avenue Gifts -- a retailer of quality crystal, china, and other items for the home -- is introducing a new gift registry service with a unique partial purchase feature. (http://www.madisonavegifts.com) Customers can register gifts for a variety of events such as weddings, Christmas, birthdays, and baby showers.

Unlike traditional gift registries where gift givers have to buy the whole gift or not at all, the Madison Ave. Gifts registry allows gift givers to contribute a partial amount. This means that the cost of expensive gifts can be easily shared by multiple gift givers. Each partial contribution is automatically tracked by the gift registry until the gift is fully paid for. With this feature, customers can now register the gifts they really want and not what they think their guests can afford, and guests will always find something on the registry within their budget.

All contributions, along with the names and addresses of the gift givers, are automatically summarized for the bride to simplify thank you notes. Customers also receive a free on-line announcement page, photo album and free use of the on-line RSVP system. (see http://www.felicite.com/registry.cfm?mag-1782 for a sample registry)

We are excited about how easy and simple it will be to register using our new system," says Joan Smith, owner. After each purchase, the system automatically updates the gift list to avoid duplicate gifts and the bride is immediately notified via email. You can have the same registry for all your events and can use it year after year."

Madison Ave. Gifts selected Felicite.com, based in Greenwich, CT to develop and operate its gift registry system. Felicite.com is a leading provider of private label gift registry systems for on-line and off-line merchants. Its system can be quickly integrated with a merchants retail store, web site or mail order operations, and has a number of unique features such as partial purchase (patent pending).

We selected Felicite.com because it was cheaper and easier to use their system," says Joan Smith. This allowed us to focus on providing personal and immediate service to each and every customer, which is something we take pride in."

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For more information please contact:

Joan Smith
Madison Ave. Gifts
325 Barben Ave.
Watertown, NY 13601
info@madisonavegifts.com

or

Felicite.com
127 W. Putnam Ave. Dept. 163
Greenwich, CT 06830
info@Felicite.com