Avinta Communications' ''Phoenix Project'' Will Accelerate
the Rollout of Broadband
Description of project to improve rollout of Broadband services by Phone and Cable companies.
SUNNYVALE, Calif. Nov. 20, 2001--Avinta
Communications, a three-year-old systems engineering company located in
Sunnyvale, Calif., announced a unique telecommunications technology and
networking architecture. The "Phoenix Project," named by Avinta,
significantly simplifies the deployment, yet improves the use of broadband
service in residences, multi-person living quarters and small offices.
Don Wellington, VP Sales & Marketing, explains: "The implementation of
broadband services to the mass subscriber market has met with some inherent
problems. From the service provider side, there is no clear broadband
demarcation to the inside of the subscriber premise. This contributes to
difficult and expensive troubleshooting. From the subscriber side, the
uncertainties of self-installation for full bandwidth speed cause
frustration. A key component to subscriber retention and satisfaction is the
ability to easily use a voice and/or data network with their broadband
service. Simple networking solutions for the mass market consumer have been
hard to find.
"Broadband service providers have concerns about the QoS (Quality of
Service) for digital voice channels within the subscriber premise. This QoS
concern also applies to the consistency of the broadband digital bandwidth
for Internet connectivity and data networking purposes. The market is
fragmented with no clear direction for applying data networking solutions to
consumer needs."
Avinta's Phoenix Project, using AvintaNET technologies, solves these
problems. The AvintaNET solution uses intelligence based on
Telecommunications instead of Computer (TCI-Telephony Computer Integration
| | - CTI-Computer Telephony Integration). Avinta began the AvintaNET
development process on the fundamental basis that the telephone system is a
tried and true technology that has been reliable and satisfactory to the
mass market. Applying POTS technology in a unique way, Avinta created a
system architecture that provides both clear demarcation for the service
providers as well as an easy voice and data networking for the subscriber.
During the last few months, Avinta has previewed the Phoenix Project to
Regional Bell Companies, large cable operators, subsystem manufacturers and
- chip providers. The consensus evaluation is that the Phoenix Project has
merit. Several companies expressed enthusiastic endorsement of Avinta's
plan. Based on these meetings, Avinta is moving quickly to product
implementation for the market.
- ingredients that make up the AvintaNET system architecture include a
"Gateway" that is enabled to receive the broadband and distribute it into
- subscriber premise. The "Gateway" would also be the "server" point for
networking technologies accessing the Internet for multiple computers. The
"Gateway" function ultimately could reside in the phone company's Enhanced
Network Interface Device (ENID) or a cable company's Broadband Telephony
Interface (BTI).
- addition, telephone station sets with "AvintaNET Built-In" would be
controllers for both voice and data networks. With the TCI concept, the
AvintaNET-enabled station sets (PETS-Plain Enhanced Telephone Set) provide
- phone extension number for the voice network and the data terminal
address for the computer network. The technology that enables the extensions
- addresses is proprietary and owned by Avinta Communications.
- key factor to this concept is not needing a central network controller
(switch, router, etc.) for the phones or the computers. AvintaNET technology
- based on a "peer-to-peer" concept. This distributed system architecture
- unified voice and data networking is another Avinta proprietary
property.
Wellington continued: "While the overall 'Phoenix Project' can be
difficult to grasp by the non-technical person, the benefits are clear: easy
installation and simple trouble-shooting leading to a reliable voice and
data network for the mass market. Avinta's solution taps the continued
demand for broadband networking of phones and computers in residences, small
offices, dormitories and other shared multi-person environments. Both the
service provider and the mass market consumer will benefit from this win-win
situation."
Abraham Chen, founder and chief architect of AvintaNET, summarized, "As
- mythological Phoenix rose from the ashes, Avinta is utilizing the
century-old telecommunications practices to harness the new broadband
technology for improving the consumer experience."
Avinta Communications is a privately held systems engineering company
specializing in voice and data networking technology for the SOHO market.
- more information please visit the Web site at www.avinta.com.
|
Visit Avinta Communications Inc. at the Intl. Consumer Electronics Show,
January 8-11, 2002, Las Vegas, Nevada; Booth M 18449, New South Hall, Las
Vegas Convention Center.
--30--drw/avinta
CONTACT: Avinta Communications Inc.
Jessie Lavery, 408/734-5295 ext. 59
Fax 408/734-5296
E-Mail: marketing@avinta.com
Web site: http://www.avinta.com
|
