CARB-BOOM ENERGY GEL INTRODUCES NEW CAFFEINATED FLAVOR!

SAN DIEGO, CA, November 30, 2001 -- Carb-BOOM Energy Gel, manufacturer of the popular carbohydrate energy gels known for their great taste, announced today the release of a new flavor, Vanilla Orange, to their existing product line.

Reminiscent of the long time popular orange sherbet and vanilla ice cream bars, Carb-BOOMs Vanilla Orange gel includes caffeine as an added bonus. Containing about 50-60 grams of caffeine per pack (equal to about ½ a cup of coffee or 1 can of cola), the new flavor meets the growing demands of athletes looking for a caffeinated Carb-BOOM gel. Caffeine is often used as a supplement by endurance athletes due its ability to boost mental focus, enhance muscle contractions and stimulate the release of free fatty acids (which can increase the bodys use of fat as a fuel source).

Vanilla Orange is a fantastic complement to our existing three flavors," adds John Cooney, president of Carb-BOOM. We continue to strive to provide athletes with the most easily digestible and best tasting energy gel on the market."

The new flavor will hit store shelves in late November.

About Carb-BOOM, Inc.
Carb-BOOM is a carbohydrate energy gel company based in San Diego, CA. Carb-BOOMs four great tasting flavors include: Vanilla Orange (with caffeine), Apple Cinnamon, Strawberry Kiwi and Banana Peach. Each gel comes in a 1.4-ounce easy-tear" foil pack that contains 107 calories and 27 total grams of carbohydrates (24-25 grams of complex carbohydrates and 2-3 grams of simple sugars). Available nationwide, Carb-BOOM energy gels can be purchased through bicycling, running, nutrition, online and multi-sport retailers, as well as through the company website at www.carbboom.com.

For more information about Carb-BOOM contact 800-324-2574 or pr@carbboom.com.

www.carbboom.com