New business-motivation book provides powerful strategies for business success, and offers funding for programs that support cancer research and lower-income families.

Author,Anthony Johnson announces the release of his new book, Maximum Effectiveness, published by Authors Choice Press. Profits from the book will be used for donations to cancer research firms, and programs that assist lower-income families.

Indianapolis, Indiana- December 3, 2001- Anthony Johnson, author of Maximum Effectiveness: Your Guide to Maximum Success in Sales, Marketing, Management, Client Satisfaction, and Personal Achievement," has announced the release of his new book published by Authors Choice Press.

Many books on increased effectiveness and performance only concentrate on a single aspect of personal excellence. The goal of Maximum Effectiveness, is to offer dynamic strategies of improvement in five critical areas of business success, which I believe increases the overall performance of the reader," said Johnson. Maximum Effectiveness covers topics of improvement such as; how to develop skills that will increase your income and professional achievements, brand and position your company for maximum market growth, practice true client satisfaction that will separate you from your competition, and how to truly live and appreciate the great fortunes we have in our daily lives.

Johnson plans to donate fifty-percent of profits generated from the book to companies involved in research to find a cure for cancer. I lost my grandmother to cancer, and I want to use my book as a vehicle to help find a cure. I would also love to host a free success-training seminar for people in lower-income families, but well have to see what the future brings," indicates Johnson.

Maximum Effectiveness is now available for purchase at B2Bmotivated.com, the official Maximum Effectiveness site, or at major book distribution sites such as, Amazon.com, Barnesandnoble.com, and Borders.com.