New Web Site for Marketing Professionals Hits #1

Just 3 months after going live", the American Marketing Associations innovative web site www.MarketingPower.com has become the most popular online destination for marketing professionals.

CHICAGO, December 12, 2001 --- Just 3 months after going live", the American Marketing Associations innovative web site www.MarketingPower.com has become the most popular online destination for marketing professionals.

Marketers use the AMAs new site to develop their skills with articles from leading business publications, marketing-focused news and an exclusive series of Best Practices" -- how-to guides on a wide range of marketing topics. Visitors can also find tools to improve their marketing effectiveness such as presentation resources, free templates for marketing tasks and help in finding marketing suppliers,

The site -- which features extensive content that can be customized to users individual interests - delivered over 5.3 million page views during the month of November (Source: Webtrends). MarketingPower.com seems to have hit the mark with its target audience... the average user spends over 15 minutes per visit-- 67% more than the average for all Internet web portals (Source: Nielsen/NetRatings June 2001).

Our research told us marketers wanted a comprehensive online resource - encompassing best practices, career advice and marketing news - that could be customized to their specific interests", commented Bob Wallach, CEO of MarketingPower, Inc. (the AMA subsidiary that developed and manages the web site). Were very pleased with the user reaction thus far and were adding new features every day to increase the depth and breadth of the site."

CONTACT:            
Bob Wallach
CEO
MarketingPower Inc.
312-542-9020
bwallach@marketingpower.com

   
KEYWORDS:
BUSINESS, MARKETING, PORTAL, E-COMMERCE, AMERICAN, ASSOCIATION, INTERNET, CAREER, TRAINING, CRM