NEW E-PRESS RELEASE SERVICE FROM IMAKENEWS OFFERS SAFE ALTERNATIVE FOR DELIVERING CORPORATE NEWS AND INFORMATION DIRECTLY AND SAFELY TO MEDIA OUTLETS

iMakeNews, the nations premier e-newsletter service provider, is debuting iMakeNews e-PressRelease, a service for companies seeking an alternative to traditional postal mail for getting the word out to the press and their customers about a new product, event, achievement or special promotion.

Using iMakeNews Online e-PressRelease Service,
Companies Can Quickly Create and Distribute Graphic-Rich Press Releases To The Media and Their Customers via Personalized E-mail

NEWTON, MA-(December 12, 2001)-No need to worry anymore that the recipients of your direct mail effort are dumping your announcements unread into the circular file". iMakeNews, the nations premier e-newsletter service provider, is debuting iMakeNews e-PressRelease, a service for companies seeking an alternative to traditional postal mail for getting the word out to the press and their customers about a new product, event, achievement or special promotion.

The iMakeNews e-PressRelease service was developed in response to a growing interest in e-mail as a marketing tool for companies needing to communicate with customers and press outlets on a regular basis. A Wall Street Journal article recently reported that A growing number of people dont want to open their mail anymore," and that Electronic mail is looking increasingly attractive." Forrester Research, a leading market researcher on e-commerce, cited an on-line survey that revealed 25 percent of consumers are not opening direct mail in light of recent events and recommended that marketers should consider developing e-mail marketing programs.

Using iMakeNews proprietary list-serve technology developed for its industry-acclaimed e-newsletter publishing service, the iMakeNews e-PressRelease features enable a company to:

·   Quickly develop an individualized release template that incorporates the companys look, style and contact information using rich HTML graphics. The e-PressRelease can include photos, screen shots of a products new features, attachments, and links to websites that provide more information.

·   Insert a company Press Release into the template and immediately distribute as a richly formatted HTML personalized e-mail to existing media and customer e-mail lists.

·   Create and manage press lists by importing existing contacts from any tab-delimited source. iMakeNews Bounce Manager allows you to manage bounced emails. Receive follow-up reports that allow tracking of the effectiveness of each release.

·   Direct reporters and customers to a unique website for each release, eliminating the need to open an attachment or cut and paste into an email message. Each release can be archived on the site for future viewing.

·   Create a fully enhanced electronic press kit service for companies looking for an alternative to the high cost of printing and distributing by traditional mail. Create an online press kit for each client linking customers and reporters to press releases, company backgrounders, photos, event listings, past articles and other pertinent information. Any or all of the materials in the iMakeNews e-PressKit can be downloaded, eliminating the hassle and expense of sending out kits and printing up new information. Kits can be easily updated at a moments notice to keep your information current. iMakeNews e-PressKit can be viewed at http://www.imakenews.com/presskit/.

The iMakeNews e-PressRelease service gets newsworthy information about my clients into the hands of the press without anyone having to worry about 'opening an envelope," said Lenna Silberman Scott, Vice President of Ruth Rashman Associates in Glencoe, IL. By using iMakeNews service, not only do I get the information out quickly and in a unique format, I can also analyze which announcements the editors and reporters find interesting, allowing me to provide them with similar items of interest the next time."

With postal rates going up again next year, companies are looking hard at electronic distribution for everything from simple postcard-type announcements about a new service or product, to multi-directional marketing campaigns," noted Jeff Mesnik, VP of Business Development at iMakeNews. The iMakeNews e-PressRelease service is the most cost-effective distribution method available today for a company in need of a robust, easy to use solution that will provide detailed feedback about the recipients reaction."

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About iMakeNews

iMakeNews is redefining the way businesses, organizations and others create and produce newsletters. By using proprietary software and placing all necessary formatting, content, distribution and feedback tools on a single Website, iMakeNews lets newsletter publishers -- even those with limited technical expertise -- create timely, effective and powerful communications. For more information about iMakeNews, to review sample newsletters, or to register for the newsletter service, visit iMakeNews at www.iMakeNews.com.

Editors Note: This release can be viewed at www.imakenews.com/epressrelease