Across Cultural Bridges

In these times of heart-wrenching sadness and alienation, IndiaEssence.com tries to bridge those cultural gaps that allow suspicion and bitterness an easy entry. IndiaEssence brings to the United States those very ethnic symbols that could easily become either the symbols of other-ness, or if used correctly, the new paradigms of cultural empathy and understanding.

IndiaEssence.com leverages the Internet to reach out with its bright eyed, colorful icons of Indian exotica so as to unveil their mystique and make them a part of the America's cultural potpourri. Right here, within these geographic boundaries are now available the symbols that may first appear to be so different and distant; but may be so easily assimilated.

Indian batik prints superimposed on western styles, glimmering "bindis" to accessorize the denim cut-aways, the little bronze statuettes with fine detailing that adds charm to your living room - the choices are manifold. Thanks to IndiaEssence.com that imports the best of Indian art and artifacts and makes them easily accessible in the United States.

IndiaEssence.com is an e-commerce site started by Third Eye Inc. in February 1998 by Amba Siddhi, a qualified Art Historian, specialized in African and Asian art. Committed to quality, she handpicks the artifacts sold by the website to ensure authenticity as well as uniqueness. With her experience and expertise, she has created a website where the spirit of India has been distilled into tangible handicrafts and the archetypal Indian products. These products have varied uses - ranging from decorative to medicinal, from cosmetic to spiritual. But above all, these are products that can add to your daily routine without any dissonance with the modern life and yet help relieve the stress that modern lifestyles make inevitable.

For instance, you could add a touch of the global exotica by dressing up your walls in the Indian styles with the brilliant-hued wall paintings, embellished with tiny, glistening mirrors. Or you could choose to be comfortable with the deservedly famous Indian cotton clothes. You have the vast choice of some stunning jewelry - from unusual silver anklets and toe-rings to kaleidoscopic beads and semi-precious stones in all forms.

Or IndiaEssence could be your ideal gift mart to present some unique and thoughtful gifts to the near and dear ones. You could chose from varied kinds of bags and purses made in some uncommon materials such as jute or beads, including party bags which shimmer with sequins or gift hampers of aromatherapy products; wondrous bath and beauty products or lovely candles and so much more. From feng-shui to the Indian "Vaastu" products, from incense to retro bracelets in hemp, IndiaEssence has something for everyone, catering as it does to diverse tastes.

While the Indian henna is the strongest, the most inventive is the American one. IndiaEssence combines the best of both the worlds. And this really is an apt symbol of this web site. What distinguishes IndiaEssence from others is that it strongly believes in cultural empathy. It does not hesitate to source its products from anywhere in the world as some of the traditional Indian products are often found best outside India, as in countries like Malaysia which has a long history of Indian influences.

IndiaEssence, committed to serving the best, combines Indian touch and form to Western efficiency to establish a web site known as much for its product range as for its innovative style. And more importantly, helmed by a very definite art knowledge, IndiaEssence sells much more than the regular dimestore duplicates! What's more, it is constantly replenishing existing products to regularly add new product lines while keeping the prices reasonable. The result is already evident, as with about 156,000 hits a month, IndiaEssence customers are spread across the globe; from Japan to Spain, and from North America to countries like Germany and UK.

In keeping with its international credentials, IndiaEssence has used the best possible technology to ensure that all your financial transactions are encrypted through the most secure servers and all the data provided by customers remains completely confidential.

So welcome to India and welcome to global citizenship!

http://www.indiaessence.com
Amba Siddhi, Owner