The SoftAd Group Releases ChannelTrack 1.0 Lead management capabilities further enhance ChannelNet capabilities

The SoftAd Group, Inc., announced today the release of ChannelTrack, a lead tracking application for its ChannelNetTM e-business tool kit. ChannelTrack further extends the robust capabilities of the ChannelNet sell-side e-business solution, which creates effective consultative selling environments while connecting enterprises to channel partners and their customers.

The SoftAd Group Releases ChannelTrack 1.0
Lead management capabilities further enhance ChannelNet capabilities

Mill Valley, California -- December 17, 2001 -- The SoftAd Group, Inc., announced today the release of ChannelTrack, a lead tracking application for its ChannelNetTM e-business tool kit. ChannelTrack further extends the robust capabilities of the ChannelNet sell-side e-business solution, which creates effective consultative selling environments while connecting enterprises to channel partners and their customers

With the release of ChannelTrack, ChannelNet offers the enterprise the means to facilitate and centralize the capturing of leads, the ability to qualify the lead and distribute them across channels or to individuals within the sales force. Like all ChannelNet applications, ChannelTrack is easy to configure and customize for company-specific business practices. This enforces a structured approach on the distribution, management and feedback of leads, without imposing constraints on sales personnel or their individual work practices.

According to Gartner, Inc, through 2006, 55 percent of CRM initiatives will fail to meet measurable benefit objectives or positively affect ROI, due to a lack of business processes for conducting ongoing measurements," stated Paula Tompkins, CEO and Founder of The SoftAd Group. ChannelTrack allows businesses to use their best practices to manage leads and directly measure the results during each step of the process, added Tompkins.

ChannelTrack is capable of capturing leads from various sources including corporate and dealer/agent Web sites, email or other applications, and manual entry. Once captured, leads can be structured using pre-configured attributes and then qualified and assigned to individual sales personnel. Monitoring and reporting on lead activity can be handled on a centralized or individual basis.

ChannelNet is delivered as a modular solution that enables the enterprise to rapidly build, implement and grow its e-business, while reducing the time and expense of maintenance and operation. Built on open standards and component-based architecture, ChannelNet modules provide all the requisite business functionality to build a companys sell-side solution.

With the additional of ChannelTrack, ChannelNet now includes ten models enabling a tailored, scaleable solution that evolves with the evolution of an enterprises e-business strategy.

About SoftAd Group, Inc.
Founded in 1985, The SoftAd Group, Inc., is a pioneer in creating software to promote and sell a companys products and services. Throughout SoftAds 15-year career, the company has created more than 1,000 sell-side solutions for 250-plus clients in 13 languages. The SoftAd Group is headquartered in Mill Valley, California, with regional offices in Detroit and London (UK). The companys Web site address is www.softad.com.

Contact:    
Louis Briones
Vice President Corporate Marketing
415-289-5143
lbriones@softad.com