VAL-PAK LAUNCHES "WHO WANTS TO BE A MILLIONAIRE" PROMOTION

January 29, 2001   Karen Krampitz
         727/399-3007
               
VAL-PAK LAUNCHES WHO WANTS TO BE A MILLIONAIRE" PROMOTION

Largo, Fla.- Val-Pak offers consumers a new chance to win instantly this spring in the Who Wants To Be A Millionaire" promotion. Val-Pak, the signature product of Cox Target Media (CTM), will offer consumers the official, full computer game version of the Who Wants To Be A Millionaire" television show for free- paying only $4.95, the cost of shipping and handling. Val-Pak will also offer randomly inserted $120 checks in one of every 50,000 familiar blue envelopes. The check amount represents a millionaires paycheck for 15 minutes worth of work. The specially marked envelopes will be mailed March 12 -- April 27, 2001 throughout the U.S.
   We continue to create promotions that differentiate our products and generate consumer excitement," said Chris Bilotta, promotions manager for Cox Target Media. By leveraging the promotion and the free Who Wants To Be A Millionaire game, we are adding value to every client within the Val-Pak envelope."
   The promotion also offers consumers a second chance to win. People can log on to Valpak.com and search the Web site for a chance at winning $240, a millionaires paycheck for 30 minutes.
   The Who Wants To Be A Millionaire" logo will be displayed on the back of the envelope. Also, most envelopes will display an insert depicting the TV shows well-known host Regis Philbin and the Who Wants To Be A Millionaire" logo will be prominently displayed through the envelope window.

Val-Pak has teamed with Boca Raton promotional company FreeSoft Promotions to make the promotion a success. FreeSoft, which owns the rights to the Who Wants To Be A Millionaire" game, is providing the free copies of the software and handling fulfillment and database management. FreeSoft will capture participants names in a database that will furnish Val-Pak with the names and addresses of the contest participants.
   Val-Pak just completed a years worth of highly successful hundred dollar promotions in which $100 checks were randomly inserted in envelopes throughout the U.S. To date, the promotions have awarded over $158,000 and increased awareness for the envelope and visibility for the money-saving coupons inside.

About Val-Pak
Val-Pak is a product of Cox Target Media, one of Americas leading direct marketing companies. Headquartered in Largo, Fla., CTM is a subsidiary of Atlanta-based Cox Enterprises, Inc. Cox Target Medias other industry leading products include Carol Wright®, CyberValuz.com, Introz and Valpak.com.

About FreeSoft
FreeSoft Promotions owns the exclusive marketing rights to thousands of top-name educational and entertainment-oriented CD-ROM software titles published by Edmark, Electronic Arts, Simon & Schuster, Macmillan Publishing and many others. FreeSofts current clients include Duracell, Buy It On Line, ESPN, Val-Pak and many others. FreeSoft partner services allow FreeSoft to offer an exclusive, end-to-end promotional campaign package that includes customer service operations, fulfillment, database management, fraud control, and secure warehousing, all free to consumers for the cost of shipping and handling. For more information, visit the companys Web site at www.freesoftpromotions.com.

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