Ireland-based Baydon Solutions Establishes Global Headquarters in Boston

Boston, Mass. – February 5, 2001 – Baydon Solutions, the Dublin-based provider of knowledge delivery and e-learning solutions, today established its global headquarters in Boston thereby also providing a direct sales presence for the first time.

Established in 1995, Baydon Solutions has experienced fast growth across Europe with its
e-learning flagship product, Assistware®, which enables organizations to place all their training and support into one central repository or database. Employees benefit from ‘moment of need training and support at their desk, enabling companies to cut millions of dollars in support costs from training budgets while also improving employee morale, reducing errors, and increasing time on the job.

A year ago, U.S. corporations provided 80% of their employee training via the traditional classroom training function. With this figure expected to decline to 60% by 2003, Baydon believes its market opportunity lies in facilitating this change. Baydon targets mid- to large-sized companies who currently spend approximately $7.2 billion on training.

With the quality, timeliness, and value of our services, Baydon Solutions has developed a remarkable and loyal following among corporations that are trying to find ‘moment of need, cost effective training methods for their employees," said John Hughes, Baydon Solutions Chief Executive Officer. By delivering knowledge to corporate employees when they need it, our single enterprise-wide approach has been well received among the telecommunications, financial services, and government sectors, in particular, who are managing enormous change within their organizations," he added.

Among Baydons customers in North America are GE Card Services and United Airlines.

Marcia Fitzgibbons, Human Resources and Development Manager, GE Card Services, said, We have been using Assistware since 1998 and have reaped many rewards, including accuracy, consistency and increased productivity in our many call centers."

Baydon has also strengthened its worldwide sales presence with the addition of three sales executives lead by Michael Farmer, Vice President – Sales. Farmer brings three decades of sales and marketing experience to Baydon. Prior to joining Baydon, Farmer was Business Development Manager at Satyam Computer Services where he was in charge of all business activities across four states. He is also joined by Jim Thibeau, Business Development Manager, Northern Region, based in Boston, and Pam Bajorek, Business Development Manager, Southern Region, based in Charlotte, NC.

Prior to establishing its direct U.S. presence and headquarters, Baydon had developed U.S. alliances with partners including Human Dynamics, Inc. (HDI), Computer Associates, and PricewaterhouseCoopers. These partnerships have added methodology, training and content services to Baydons Assistware technology, enabling the company to offer ERP application, business process, desktop rollout, application training, and call center support.

We have perked interest across the entire e-learning community by providing a just-in-time alternative to the traditional just-in-case approach," said Hughes. With an average return on investment of between three and six months, we believe that Assistware can provide U.S. companies with a fresh moment of need training and support approach for the new millennium, improving staff productivity and leading to better service quality."

Baydons U.S. headquarters are centrally located near Bostons Government Center and Financial District at 28 State Street, Suite 1100, Boston, MA 02109.

About Assistware
Assistware is a just-in-time, knowledge delivery solution designed to improve the performance of users and to redefine associated training and support costs. As a proprietary software toolset enabling companies to deliver knowledge, training and support materials to employees as they need it, Assistware recognizes an employees predicament within a business application and presents precise and relevant knowledge or support in response to that predicament.

When users require support while in the application, they simply drop a cursor-like device, referred to as a bubble," onto the field, or screen, for which support is needed. Assistware technology then finds a match for the query and delivers the appropriate support material.

Assistware is currently sold directly in the United States, Canada and Europe. Baydon Solutions also maintains a broad partner network throughout North America and Europe. Some of the firms partners include Computer Associates, and Human Dynamics in the U.S., Price Waterhouse Coopers and TAP Ventures in Canada, Trilog Gruppe and Key2Know in Europe.
About Baydon Solutions
Baydon Solutions (www.baydon-solutions.com) is firmly established in providing tools and expertise for knowledge delivery within large organizations. Using Assistware, the companys flagship product and powerful learning tool, employees get the information and skills they need where it's needed - when it's needed to successfully complete their job task.
Drawing from an experienced team of professionals in the areas of training, education, technical support and marketing Baydon Solutions creates a solution tailored to companies needs. This is achieved through a series of on-site consultations, which develops a clear understanding of the business and project requirements at hand.
The Companys European headquarters is located at 29 Merrion Sq. Dublin. The Company employs 22 staff at this location, mainly engaged in finance, administration, sales/marketing and software development. The Company currently has its U.S. operations based in the financial services area of Boston from which it is developing the U.S. market. The U.S. team focuses on customer support, consulting and sales and marketing.
For more information, please contact:
David Bass or Marshall J. Reese
Edelman Public Relations Worldwide
One Washington Mall, Suite 800
Boston, MA 02108
617-904 3000
david.bass@edelman.com
marshall.reese@edelman.com
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