New Report Reveals Industry Growth

Paterson, NJ (PRWEB) February 16, 2001 --Gift basket sales will top $3 billion in 2002, predicts a new report entitled Gift Basket Statistics 2001, published this month by Sweet Survival.

Shirley Frazier, company president, states that the updated figure more accurately
reflects cumulative gift basket sales at specialty shops, department stores, warehouse clubs, grocers, and other retailers that have incorporated the product as part of their merchandise.

"The number of home-based businesses and independent shops which cater to the corporate market has increased in the last five years, and that also adds to the industrys growth," says Frazier, author of How to Start a Home-Based Gift Basket Business.

Gift Basket Statistics 2001 is the first report of its kind to compile facts from 19 sources dating back to 1913, documenting the industrys history, buyers and sellers characteristics, best selling products and themes, industry predictions and more on the gift baskets evolution
and future in modern society.

Sweet Survival, gift and gourmet industry experts since 1990, publishes reference
materials and other resources found on the GiftBasketBusiness.com Web site. Shirley Frazier conducts seminars at nationwide gift and business shows and has appeared on The Food Network, CNBC and The Discovery Channel.

More information about Gift Basket Statistics 2001, including a table of contents, is available at www.GiftBasketBusiness.com or by contacting Shirley Frazier at (973) 279-2799.