Corbae & Company Establishes Practice Area to Provide Web Content Creation Services

FOR IMMEDIATE RELEASE

Contact:    Helen Tse
      Corbae & Company
      858.546.2898
      helen@corbae.com

San Diego, California, March 21, 2001– Corbae & Company, a marketing communications firm specializing in high tech and web-based clients, announced today the formation of a practice area specializing in the creation of content for web- and e-commerce sites.

The firms new Content Services Group will work with clients to optimize their sites business impact through the power of content. Utilizing its Content CatalystTM methodology, the group will:

- provide a site evaluation that takes into account a client's market segment and customer demographics, and identifies a content solution that can boost the site's value;

- develop a workflow structure for delivering fresh content on a consistent and timely basis from multiple sources, including internal departments, business partners, customers, syndication services, and other third parties, such as industry associations;

- provide steady content creation, including copywriting and research support.

As e-business becomes more critical, companies are making greater efforts to improve and maintain the integrity of content distributed on their site," said Mark Corbae, President, Corbae & Company. Companies today have a broad range of sophisticated software and infrastructure solutions to choose from when evaluating their web content management requirements. At the same time, they must also address a more fundamental issue — a system for creating timely, compelling content on an ongoing basis. Our Content Services Group provides the strategic consulting and editorial expertise to help meet this challenge."

Corbae & Companys Content Services Group has experience providing e-business and website strategic counsel and content creation for an array of clients, including: American Express, MCI/WorldCom, and NCR, among others. The firms Content Services Group was formed in order to dedicate resources to this increasingly important and well-received service. Corbae & Company will market these services directly to prospective customers, as well as through web development partners.

Corbae & Company, Inc. is a San Diego-based firm that provides technology-based companies with strategic marketing and communications services. The firm serves both national and regional companies. For more information, visit: www.corbae.com.

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