Cannondale Faces Off Against Delta Cycle Over "Super V" Name

For Immediate Release
Contact: Steve Dubin, PR Works
(781) 878-9533, sdubin@prworkzone.com

                Cannondale Faces Off Against Delta Cycle Over "Super V" Name

                                         "Ultra V" is the Ultimate Solution:
                         Delta Cycle Renames Its Sizzling Super V Brake Pads

DATELINE: FOXBORO, MA; ISSUED MARCH 22, 2001 . . .
The Goliath of the bicycle industry has stared down the little guy: Cannondale faced off against Delta Cycle over use of the "Super V" name, and Delta Cycle blinked.

"We considered 'Super V' a somewhat generic design term when we launched our 'Super V' brake pads last year," said Delta Cycle's CEO, Errol Drew. "Cannondale, which has been using the 'Super V' name for one of its bike models, saw things differently. Despite the immediate impact we've made with our new brake pads, we felt the 'Super V' name was not crucial to their success. Rather than take on a big gun like Cannondale, we felt the wisest course of action would be a name change. Accordingly, we're now calling these top-of-the-line brake pads 'Ultra V'."

Curved to match your wheel's rim profile, Aztec Ultra V pads are designed specifically to improve the performance of linear V brakes and are fully interchangeable with Shimano hardware. They are constructed from forged and machined aluminum, with special anti-rust hardware containing replaceable pads made of the famous Aztec compound. With 40% more surface contact and 1mm more tread depth, Delta Cycle's Aztec Ultra V pads provide long lasting stopping power that's unsurpassed.

Now get disc power from your rim brakes. Aztec Ultra V brake pads can be used with Delta cycle's universal Teflon cables to provide the easiest and least expensive performance upgrade available for any bike.

Knowledgeable cyclists request brand name Aztec brake pads and Teflon cables at tune-ups to ensure maximum performance. Delta Cycle's Aztec Ultra V pads and braking systems are available at fine bike shops throughout the country, or can be ordered online at www.deltacycle.com.

From bike racks to brake pads, Delta Cycle provides cutting edge design, function and performance at reasonable prices. For additional information about Aztec Ultra V brake pads, or the Delta Cycle product line, visit www.deltacycle.com, or call (800) 474-6615.

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