Little Did I Know.com and Austin-Area Merchants Featured on Rosie ODonnell Show April 12, 2001

FOR IMMEDIATE RELEASE

CONTACT
Darcy Volden Miller
Little Did I Know.com
(512) 266-2388
darjo@texas.net
http://www.littledidiknow.com

Little Did I Know.com and Austin-Area Merchants Featured on Rosie O'Donnell Show April 12, 2001

Austin, TX – April 9, 2001 – Little Did I Know.com, an Austin-based coalition of more than eighty mother business owners, will be featured on the Rosie O'Donnell Talk Show on April 12, 2001. Little Did I Know.com, an online retail cooperative founded by Darcy Volden Miller of Austin in 1999, is the first association of its kind. It formally organizes mother business owners to pool resources for national marketing campaigns. With over eighty members, LDIK's mission is well under way: to "Change the world – one mom at a time."

LDIK's first coordinated effort started when five boxes filled with hundreds of products from these mother-owned and operated businesses were shipped to Rosie O'Donnell as a publicity-generating effort. (The moms asked Rosie to donate the products to her favorite women's and children's charities.) Jacqueline Houck, a member of LDIK, has been invited to open the Rosie O'Donnell show on Thursday, April 12, 2001 in New York City.

Jacqueline plans to announce the grand opening of the Little Did I Know.com online baby gift store during her interview on the Rosie O'Donnell Show. This unique retail store features only products created, manufactured, or distributed by members of the cooperative.

LDIK products were featured on the Oprah Show Women Who Love Their Jobs, March 2000. LDIK has also been highlighted in November 2000 BabyTalk Magazine and Women Connect.com, and will appear in several new books including Mompreneurs Online, HerVenture.com, DotCom Moms, Generation Mom and The Women's Home-Based Business Book of Answers, all due out Spring 2001.

Several of the Mother-Owned and Operated businesses involved with LDIK are located in the Austin area:

I'm the Baby.com (www.imthebaby.com), opened in November 1999 by Austinites Diane Lillie and Jessica Holland, creates personalized online birth announcements, babybooks, and invitations. I'm the Baby.com's My Hometown area lists local activities for young children.

Kiddie ID (www.kiddieid.com) was created by Holly Jo West of San Marcos to be carried by parents, relatives or caregivers for immediate response in emergencies.

Hobby Habits (www.hobbyhabits.com), owned by Arlene Poff of Paige, designs custom equestrian clothing and accessories for all ages - newborns to adults.

Cradle the Thought (www.cradlethethought.com), written by Tracy Nelson of Austin, is an insightful weekly journal allowing a new mother to capture the most important moments of her first year with her baby.

Star Books (www.starbooks4u.com), owned by Debi Harmon of Austin, creates children's personalized books and letters.

Pillowframes (www.pillowpix.com), created by Joy Brillante of Austin in 1998, creates beautiful and unique theme pillows to treasure and gifts to be cherished.

Little Did I Know.com (www.littledidiknow.com), created by Darcy Volden Miller of Austin, provides unique keepsakes and gifts for baby, child and mother. Little Did I Know.com's ultimate mission is to help mothers everywhere to be able to stay at home to raise and nurture their children through the support and encouragement of self-employment.

For additional information or graphics, please contact Darcy Volden Miller at (512) 266-2388, or
send email inquiries to darjo@texas.net.

Press Information Available:
   Little Did I Know.com: http://www.littledidiknow.com/awards.htm
   I'm the Baby.com: http://www.imthebaby.com/Pages/press.html
   Kiddie ID: http://www.kiddieid.com/whats%20new.htm
   Cradle the Thought: http://www.cradlethethought.com/News.htm
   Pillowframes: http://www.pillowpix.com/in_the_news.htm

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