SPIRIT AIRLINES CHOOSES RAA FOR SERVICE OVER SIZE

Spirit Airlines, Inc., the largest privately held airline in the USA, has awarded its Recruitment Advertising Account to local boutique DAS Group. DAS will develop an employer branding campaign for Spirit, helping the company attract qualified candidates for all positions in the company.

Spirit Airlines, Inc., changed agencies from a well-known national competitor in order to partner with a company who understands old fashioned excellence in customer service," states Penny Moss, Manager of Recruitment at Spirit. Their creative work has surpassed my expectations, the team is always available to me for strategic planning, and my customized billing reports make my tracking and planning easy! Value for money is something that a no-frills airline such as Spirit Airlines appreciates!"

Deborah Herman, Director of Recruitment Advertising at DAS, said, We are pleased to assist Spirit Airlines in their efforts to attract the talent that they are looking for! Our immediate goal is to reach the qualified candidates at the lowest cost possible. The long-term objective consists of developing and implementing a seamless and unique employer branding campaign that reaches both the passive and active candidates in the aviation industry."

Embarking on its 11th year of offering low-fare service, Spirit Airlines serves over 14 major US cities, including popular destinations in Florida, South Carolina and California. Spirit employs over 2400 airline professionals nationwide, and is constantly expanding, including opening their newest route into Oakland CA, May 16th. Spirit's low fares never require an advance purchase or a minimum stay. Low one-way fares are always available. Reservations can be made online at www.spiritair.com, by calling 1-800-772-7117, or through local travel agents.

Since 1980, DAS Group has been providing media and creative services to clients in South Florida and around the nation. Specialty services include recruitment, interactive, yellow pages, and print advertising. In addition, DAS provides full service marketing research, media planning, and creative campaign services. DAS is ranked as the 13th largest agency in South Florida. For more information on DAS, visit www.das-group.com or call 1-800- 717-2131 Ext 26.