SCARLETS LEAD THE FIELD WITH NEW TICKETING SYSTEM

Using Data Factors system, Llanelli will build a database of all customers and improve its ticketing and marketing to regular supporters. The club will also use the online ticketing service, through secure links across the Internet.

Llanelli Rugby Club have joined the ranks of premier sports clubs like Tottenham Hotspur and Ipswich Town, with the installation of a new state-of-the-art ticketing system.

Scarlets fans could book tickets today for the clubs Pool 5 Heineken Cup clincher with reigning champions Leicester, at Stradey Park on December 5th, or book a seat for any Celtic/Welsh Scottish league clash which appeals, as soon as fixtures are confirmed.
All it takes is a phone call to the new ticket hotline on 0871 871 8088 and supporters need never miss out on a big match, in a season which will see the Scarlets test themselves against the best clubs in Europe.

Data Factors, who are providing the service for Llanelli, perform a similar function for a number of Premiership football clubs and to the likes of English Rugbys Saracens and NEC Harlequins as well as other major sports clubs around the country.

But the Scarlets are the first club in Wales to adopt the new mega-efficient system, which will also facilitate increasingly proactive marketing and leave the club with a database capable of reaching world-wide audiences.
Ross Davies, commercial manager at Llanelli intends to use the system to improve the clubs customer service and marketing.

We chose the Data Factors service for several reasons, not least because of the infinite benefits it offers to supporters," said Mrs Davies.
We want to be the most accessible club in Wales and this system means that fans can follow the Scarlets fortunes throughout the season and plan their weekends accordingly.

Data Factors leadership in stadium software, their ability to provide cost effective services and in particular their after sales service and support is borne out by their high profile satisfied customers. The latter is essential in helping us improve our service to supporters."

Using the system, Llanelli will build a database of all customers and improve its ticketing and marketing to regular supporters.
Llanelli will also use the online ticketing service, through secure links across the Internet.

A Data Factors spokesperson said, We expect to be able to provide this type of service in almost every football and rugby club regardless of size, within eighteen months. This gives us a unique competitive edge and makes our service even more attractive to potential users large and small as well as existing customers with in-house IT."
Data Factors specialise in the design, supply and maintenance of real time information systems and networks for sports venues. Other users of Data Factors Managed Service include large and small clubs, from Tottenham Hotspur, NEC Harlequins and Ipswich Town through to Exeter City and Blackpool.