MACROKNOW INC. LAUNCHES THE MACROKNOW GLOBAL TRANSMARKET INDEXES: THE MACROKNOW GLOBAL TOPICS AND THE MACROKNOW GLOBAL INTELLECTUAL GIANTS 10/50

Marketplace values are increasingly being challenged around the globe. To understand and respond to this challenge, governments, corporations, and market participants must seek answers beyond the marketplace. The Macroknow Transmarket Indexes provide objective transvaluation metrics that measure consciousness -- socio-political, economic, and philosophic -- on a global scale.

INTERNATIONAL NEWS RELEASE -- TORONTO, July 11, 2001 -- Macroknow Inc. launched today the Macroknow Global Transmarket Indexes: The Macroknow Global Topics and the Macroknow Global Intellectual Giants 10/50.

"The Macroknow Global Transmarket Indexes set new valuation standards -- they leap beyond the business and financial valuations of the marketplace. The new indexes measure the spectrum of people's intellectual concerns and interests, by topic, by author, on a global scale. Most important, they help probe the content, structure, and distribution of worldwide concerns," said Dr. Edward E. Ayoub, founder of Macroknow.

- The Macroknow Global Topics measure the distribution of people's political, economic, and philosophical concerns, by topic, around the globe.
- The Macroknow Global Intellectual Giants single out the top 10/50 intellectual giants and their ideas and philosophies.

One important benefit of the Indexes is that they can be used to spot emerging global transmarket trends. The Indexes help identify the ideas and philosophies that are shaping the major political and economic events around the world.

THE UNFOLDING CHALLENGE TO MARKETPLACE VALUES: THE "TRANSVALUATION OF ALL VALUES"

"To track global markets, investors need market performance indexes. Many commercial real-time indexes are available today. However, marketplace values are increasingly being challenged around the globe. The challenge is part of a gigantic world movement -- which is nothing less than a Nietzschian 'transvaluation of all values.' To understand and respond to this movement, governments, corporations, and market participants must seek answers beyond the marketplace. For this, they need objective transvaluation metrics that measure consciousness -- socio-political, economic, and philosophic -- on local, national, and global scales. The Macroknow Transmarket Indexes are designed to measure and track the popularity of the key philosophies that are shaping our world. For example, they can be used to correlate upsurges in global protests against 'free trade with upsurges in interest in the main works on rebellion and on the future of capitalism," explained Dr. Ayoub.

METHODOLOGY AND BENEFITS

"Our methodology and its benefits are truly awesome," said Dr. Ayoub. "We are collecting and analyzing the major works of the intellectual giants since Hammurabi. We are distilling the essences -- the seeds and the genetic structure -- of the major philosophies, in the form of quotes and text fragments. We are developing a database of ideas and philosophies and a global classification structure for the philosophical essences. We are continuously correlating the temporal distributions of the popularity indexes with the major social, political, and economic events around the globe. Our first milestone has been completed successfully. We now have an Internet-based system that can track, rank, and distribute the Macroknow Global Transmarket Indexes on a monthly basis. Our ultimate goal is to distribute the indexes worldwide, in real-time, around the clock."

"Macroknow will initially track and rank the worldwide popularity of more than 70 intellectual giants and 16 global topics. The Macroknow universe of intellectual giants spans the gamut from Saint Thomas Aquinas and Aristotle to John von Neumann and Howard Zinn. It includes widely known intellectuals -- philosophers, economists, social critics, prophets, sages, psychoanalysts, historians, and scientists -- representing a broad range of viewpoints. The Macroknow universe of topics currently includes Truth, Freedom, Good, Evil, Deceit, Justice, Law, Arithmetic, Science, Technology, Capitalism, Bankers/Money Traders, Money, Debt/Usury, Slavery, and Marketplace/Free Trade. Religion/Theology will be added before yearend 2001.

The Macroknow Global Transmarket Indexes will be distributed through the FORTUNEAVENUE SYNDICATE and other distributors.

ABOUT MACROKNOW

Macroknow Inc. provides the Macroknow Global Transmarket Indexes(SM), including the Macroknow Global Topics(SM) and the Macroknow Global Intellectual Giants(SM).

Macroknows family of intellection services includes the Global Internet Mind Services and the Strategic Mind Services. Macroknow publishes The Excessive Power Series, The Capitalist Collection, and FORTUNEAVENUE MAGAZINE online.

In addition, Macroknow operates the Macroknow Book Club, a free education resource, and FORTUNEAVENUE SYNDICATE, an experimental online system for managing, syndicating, licensing, and delivering digital content worldwide. The Syndicate allows publishers (newspapers, magazines, Internet portals), academic institutions, and corporate customers to license and download digital content, including indexes, articles, columns, sidebars, op-eds, and course packs. Digital content can be used in print publications and in electronic media.

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RESOURCES

PRESS CONTACT
Dr. Edward E. Ayoub
Founder of Macroknow Inc.
P.O. Box 84575, 2336 Bloor St. W.
Toronto, ON M6S 4Z7
Phone 416-769-0215
Ed@macroknow.com

PRESS KIT

- For the latest Macroknow Global Transmarket Indexes, please visit http://www.fortuneavenue.com/mk-indexes-frm.htm.
- For information on Macroknow Digital Products, please visit http://www.fortuneavenue.com/mk-products-frm.htm.
- For information on the Macroknow Genome Project, please visit http://www.macroknow.com/nr-7.htm.
- For information on the Macroknow Book Club, please visit http://www.macroknow.com/books.
-For the directory of Macroknow Global Internet Mind Services and Strategic Mind Services, please visit http://www.macroknow.com/services.htm.
- Members of the press who plan to write about Macroknow products or services or plan to review Macroknow e-books can get a free Press Pass, at http://www.macroknow.com/news-5.htm.
- For Dr. Edward Ayoub's biography and interests, please visit http://www.macroknow.com/edayoub/eea-frm.htm.

LEARN MORE

To learn more about Macroknow online publications and services customers are invited to visit the Macroknow Web sites at http://www.macroknow.com and http://www.fortuneavenue.com.

KEYWORDS

Banking, Publishing, Computers, Electronics, Transmarket Indexes, International, Product, Transvaluation Metrics, Global Intellectual Giants, Global Topics, Popularity Rankings, Intellection Activity, Valuation Standards, Metrics, Indexes, Measurement, Databases, Intellection, Consciousness, Concerns, Interests, Methodology, Essence, Genetic Code, Philosophical Essence, Market Values, Philosophy, Metaphysics, Political Economy, Viewpoints, Worldviews, Internet, Licensing.

Macroknow, Global Internet Mind Services, Strategic Mind Services, FORTUNEAVENUE MAGAZINE, and FORTUNEAVENUE SYNDICATE are trademarks of Macroknow Inc.

Macroknow Global Transmarket Indexes, Macroknow Global Topics, and Macroknow Global Intellectual Giants are service marks of Macroknow Inc.

Other product, service, or company names may be the trademarks of their respective owners.

URLs: http://www.macroknow.com and http://www.fortuneavenue.com