RioBrand Database Continues Steady Growth, Company Announces High-Profile Addition to Online System

RioBrand Ltd. is the first global brand deposit, view and search service, providing a unique resource to a wide range of professionals ranging from brand owners, designers and brand custodians to brand portfolio managers, intellectual property attorneys and paralegal firms. The company continues to grow, as Six Continents PLC, formerly Bass PLC, has just added its new logo and brand identities to the RioBrand system.

LONDON (7 August 2001) RioBrand announced today that Six Continents PLC, formerly Bass PLC, has added the company's new logo and brand identities to its online brand registry at www.riobrand.com. The global hospitality group is using the RioBrand system to create widespread awareness for its new logo, launched July 30, and provide additional protection against trademark infringement.

We are excited to welcome Six Continents to RioBrand and believe they will enjoy the same benefits as the other well-known companies using the service such as BP, Unilever, Danone, Amazon, Pilkington, Nelson Bakewell, Bill Amberg, London Transport, Excelon Corporation and Stepstone," said Thomas Golsong, RioBrand founder and chief executive. Our clients realise that global visibility is key to protecting brands from incidental or deliberate infringement. For the first time, RioBrand offers a centralised pool of information providing a one-stop shop for brand managers, brand designers and IP attorneys researching brand qualities."

RioBrand offers detailed information on brands owned by companies internationally, enhancing the visibility of brand ownership and helping to fight innocent or malign infringement of registered brand assets. Brands are published instantly, which is especially effective for newer brands, but according to Bob Boad, senior trademarks adviser at BP Amoco, this extra layer of protection is enormously beneficial to existing brands as well.

The RioBrand system will surely become a key resource for searching and viewing brands worldwide," said Boad. It differs from formal national registries in several important respects: data registration takes moments rather than years; it provides global rather than national or regional visibility; and it can cope with an exhaustive range of trademark types, including sounds and moving images online. It should have an essential role to play in future brand development and clearance programmes."

RioBrand Ltd. is the first global brand deposit, view and search service, providing a unique resource to a wide range of professionals ranging from brand owners, designers and brand custodians to brand portfolio managers, intellectual property attorneys and paralegal firms. Launched in February 2001, RioBrand's online system combines a fast and free search engine for viewing brands, plus a cost-effective means for achieving global visibility, offering better defense against both innocent or malign trademark infringement.

-ENDS-

For press enquiries or additional information contact:

Kris Kriofske
kkriofske@bsmg.com
+44 (0)20 7841-5587

To add brands/logos to the RioBrand system contact:

RioBrand Sales
info@riobrand.com
+44 (0)20 7792-0603