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All Press Releases for September 14, 2001 Subscribe to this News Feed      
 

INFOPIAS MARKETPLACE MANAGER SELECTED BY OVERSTOCK.COM TO OPEN NEW ONLINE SALES CHANNEL

Overstock.com, a Leading Internet Retailer Uses Infopia;s Marketplace Manager, an Auction and Marketplace Sales and Exposure Service to Successfully Market and Sell Inventory in New Online Sales Channel.

INFOPIAS MARKETPLACE MANAGER SELECTED BY OVERSTOCK.COM TO OPEN NEW ONLINE SALES CHANNEL


Leading Internet Retailer Uses Auction and Marketplace Exposure Service to Successfully Market and Sell Inventory

SALT LAKE CITY – September 6, 2001 - Infopia, Inc., developers of Marketplace Manager, the first intelligent online product sales and exposure service, announced that they have been selected by Overstock.com, the Internet leader for name-brands at clearance prices, as Overstock.coms preferred service to sell inventory on online marketplaces and auctions such as eBay, MSN, Yahoo, Amazon, NexTag, Excite and uBid.

By creating and maintaining a presence in these marketplaces, Overstock.com aims to increase sales and exposure while maintaining the same level of efficiency and cost-effectiveness they currently enjoy through their website. Contributing factors in Overstock.coms decision to work with Infopia were the unparalleled breadth of marketplaces in which Marketplace Manager lists products, as well as the Artificial Intelligence that allows them the opportunity to maintain healthy profit margins.

Our service is perfect for online retailers like Overstock.com," said Bjorn Espenes, President and CEO of Infopia. In just a short time they already have been able to successfully access new sales channels with millions of prospective buyers, reduce the resources needed to manage these sales channels, increase sales and exposure for their products and company, and reduce their cost of sales in these marketplaces by maximizing marketing dollars."

We are very pleased with the early results," said Patrick Byrne, CEO of Overstock.com. Marketplace Manager has demonstrated itself as a valuable application that effectively and efficiently allows Overstock.com to gain access to buyers on these high traffic marketplaces."

About Infopia, Inc.

Infopia, Inc. is a privately held, high-growth Internet company and developer of Marketplace Manager, an intelligent online product sales and exposure engine. Marketplace Manager uses patent-pending technology and Artificial Intelligence to penetrate existing online marketplaces for product exposure, returning transactions and marketplace feedback on a product-specific level. Infopia's unique service drastically reduces the cost and challenges merchants experience with customer acquisition by creating, strategically placing, and managing product listings in a growing network of high-traffic marketplaces such as auctions, classifieds, b2b exchanges, malls and comparison shopping sites where buyers routinely turn to shop.

The net result for merchants is instant, massive exposure resulting in more product sales, increased revenues, lowered customer acquisitions costs and the development of previously untapped marketing and sales channels. The Infopia system also provides an easy to use management interface showcasing extensive, product-specific market response reports to assist merchants in their inventory and pricing decisions. Founded in 1999, Infopia has already placed product listings valued in excess of $2 billion. For more information call (801) 990-4700 or visit http://www.infopia.com.

About Overstock.com

A privately held company located in Salt Lake City, Utah, Overstock.com acquires excess inventory through massive closeout purchases and bankruptcies and liquidates it through the Internet, passing tremendous savings along to its customers. Capitalized and managed by a team with a successful track record in value investing and managing offline and online companies, Overstock.com can be found online at www.overstock.com

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CONTACT INFORMATION
Travis Kimball
Infopia, Inc.
801.990.4744
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