Form Following Functionality.....

At last an online resource for anyone wanting a painless - and removable - alternative to real tattoos.

Tattoos are proliferating -- and not just on builders -- pop stars, actors and models are covered in them. There is a new online solution for people who want to make the latest fashion statement, but not carry a permanent reminder of their folly: fake tattoos from www.tattoofashion.com. Even more novel is the sheer class of their web site...

www.tattoofashion.com is clearly designed with Mr Nielsens principles of web usability in mind; this brief prioritised ease of navigation, clarity and efficiency. The designers have showcased TattooFashion.Coms products simply with clean, bright graphics. In recognition of consumer concern over web security the site has been programmed to ensure that online transactions are fully secure. A currency converter enables international users to shop in their own currency -- further enhancing user confidence. TattooFashion.Com have also got fulfilment taped -- despatching all orders within 24 hours.

The team behind www.tattoofashion.com have raided cultures with a tattoo tradition and put the best designs from each online -- including an extensive range of striking Chinese, Celtic and Tribal motifs. There are also creatures ranging from delicate butterflies to prowling panthers as well as belly and armband tattoos.

There are engagingly interactive site features such as the star sign tattoo section that carries tattoos of each astrological symbol. Click on one and TattooFashion.Com offer a selection of designs to compliment the personality associated with each sign. There is a separate section of the site devoted to tattooed celebrities. Current luscious tattoo and star pairings on display include Angelina Jolie from Tomb Raider or Robbie Williams flexing his torso.

www.tattoofashion.com offers a painless way to test out tattoos -- the absence of needles has to be a bonus. Because these are temporary tattoos users get to play with larger and more outrageous designs than they might otherwise consider. Where would you put yours?