ITWEB NEWS GOES WIRELESS WITH CLICKATELL

Top headlines from the ITWeb news portal are now also available on wireless devices, with the introduction of Clickatells Application Programming Interface (API).

Top headlines from the ITWeb news portal are now also available on wireless devices, with the introduction of Clickatells Application Programming Interface (API).

ITWebs 50 000 readers can now choose the SMS this headline" function on a chosen news article to transmit the headline from the site to peers using mobile handsets anywhere in the world. This adds to ITWebs normal range of functions for each news feature -- including e-mailing, printing and personal archiving.

Robert Mace, ITWeb Sales Director, says: This new wireless service offers our readers yet another tool by which to access news and communicate. It means that sending a headline has become location-independent."
Mace adds that the design and implementation of Clickatells API gave ITWeb the freedom to create and deploy an interface to its own design requirements with ease. It has been a pleasure to complete this project without incurring deployment costs or the need for external consulting.
Clickatell Marketing Director Danie du Toit says the companys global SMS delivery is achieved through its extensive messaging platform and international gateways. The Clickatell API allows clients to manage their messaging without constant support from the vendor.

Clickatell focuses on wireless communications and the convergence of Web and mobile technologies, taking out the complexities resident in wireless technologies, and providing a simple, user-friendly interface through which users can have access to SMS and other text messaging platforms.

This added functionality on the ITWeb site means an extension of ITWebs timely and reliable news coverage, providing its readers with fast, effective and convenient news delivery anytime, anywhere and on any device," says Du Toit.

About ITWeb :
ITWeb (www.itweb.co.za) is the premier technology news Web site catering for over 60 000 IT professionals in Southern Africa. ITWeb publishes local and international ICT news as it breaks -- both on the Web and via e-mail to 25 000 subscribers daily.
ITWeb also hosts company press releases, contact details and product information in more than 230 Virtual Press Offices.
Logical extensions to ITWebs main focus are CareerWeb, TrainingWeb and ZAFinance. CareerWeb, reaching over 10 000 IT professionals monthly, carries up-to-date career news and lists over 4 000 jobs and around 7 000 CVs. ZAFinance offers the latest news and insights into economics, markets, corporate finance and investment, with a growing reader base and a daily e-mail newsletter. TrainingWeb is a comprehensive, searchable database of top IT trainers, courses and certifications.

About Clickatell:
Any Message, Anywhere. Clickatell is a global marketing communications company based in Cape Town. Clickatell provides messaging tools and platforms to the global business community, enabling businesses and individuals to communicate to mobile devices throughout the world.
Focusing on wireless communications and convergence of Web and mobile technologies, Clickatell has the ability to deliver specific brand messages to over 360 mobile networks worldwide. Clickatell was founded in June 2000 to formalise the implementation of wireless marketing and promotional activities with respect to businesses and individuals, thereby improving their marketing and communications capabilities as they migrate to mobile commerce.

Clickatell has taken ownership of a niche in the market insofar as turnkey solutions are concerned. Effectively, it has taken out the complexities resident in wireless technologies, and provided a simple, user-friendly interface through which users can have access to SMS and other text messaging platforms.