PENN MUTUAL LIFE INSURANCE LAUNCHES NEW WEB SITE USING ACTIVE DATA EXCHANGE SOFTWARE SOLUTION

The second-oldest mutual life insurer in the US chose Active Data Exchange to provide a dynamic Web site content management soluton. The new site is easily updatable by Penn Mutual employees and includes features such as a financial calculator and a special private area for its agents.

) Active Data Exchange, Inc., a leading Internet publishing and syndication software solutions provider, announced that Penn Mutual Life Insurance Company, Horsham, Pa., has licensed its software Internet information delivery solution to manage their newly launched Web site.
Delivering up-to-date information and services to our financial professionals and their clients is critical to Penn Mutuals future," said Arnold Kurtz, Vice President, Information Systems and Chief Technology Officer. And, we are confident that we can accomplish this more efficiently with Active Data Exchanges software solution."
We were thrilled to have the opportunity to develop and enhance Penn Mutuals Web site," said Dr. Richard Martin, EVP and CIO of Active Data Exchange. This dynamic new site provides viewers with comprehensive information, tools, and content aggregated from multiple sources inside and outside of the organization."
Active Data Exchange delivered a complete Web application solution for building and maintaining Penn Mutuals online presence. As a respected industry leader, Penn Mutual was looking for a solution that offered content aggregation and information delivery technology that enabled them to manage their internal and external Web communications. Communicating information in a consistent, timely and personalized manner, is just one of the advantages of deploying Active Data Exchange software. Included in the new Penn Mutual Web site are financial calculators, investment trackers, planners, easy access to customer service and a private area for its producers.

About Penn Mutual Life
The Penn Mutual Life Insurance Company (http://www.pennmutual.com), headquartered in Horsham, Pa., is the nations second-oldest mutual life insurer. Founded in 1847, the company provides life insurance and annuity products through a national network of professional agents and financial advisors who help meet their clients needs with confidence.

About Active Data Exchange
Active Data Exchange Inc. (http://www.ActiveDataX.com) is a leader in syndication software solutions that empower organizations to deliver the right content, to the right place, at the right time. Active Data Exchange solutions enable Web publishers to use the Web to sell and distribute customized, targeted information to private client networks while retaining control of these high value assets. Active Data Exchange is active in several industry standards committees including the Information Content Exchange (ICE) Authoring Group and the W3C XML Protocol Standards Committee, and PRISM. Trusted by many top organizations, Active Data Exchanges products are highly scalable, reliable and ensure content security and protection.