whatrate.vendor to Aid Ridgway Holdings Sales Drive

Whatrate, the online asset finance solutions provider, today announced that Ridgway Holdings -- a leading regional distributor of Daewoo construction equipment and plant hirer in the UK -- is to drive its business forward using the unique whatrate.vendor solution.

Whatrate, the online asset finance solutions provider, today announced that Ridgway Holdings -- a leading regional distributor of Daewoo construction equipment and plant hirer in the UK -- is to drive its business forward using the unique whatrate.vendor solution.

Selling new Daewoo construction equipment and other used equipment in the 10,000 - 100,000 range, Ridgway has adopted whatrate.vendor -- the instant online asset finance search engine -- to increase its sales closure rates.

Tim Jones, managing director of Ridgway Holdings, commented:
A key challenge for us is being able to quickly source finance for potential business customers irrespective of their size or current balance sheet. whatrate.vendor gives our sales people an instant answer from a wide range of lenders -- a much wider selection than wed usually be able to access. The whatrate.vendor saves us significant time and removes a major barrier in closing a potential sale."

To use whatrate.vendor, a sales agent needs simply to type in some basic information about the company - or individual - requiring finance, the item wanting to be purchased, and the amount needing to be financed. whatrate.vendor then automatically runs an instant credit check on the company using information provided by the leading company data provider -- Experian -- and matches this against the lending criteria of 15 UK Lessors whose lending terms have already been configured into the system. Positive funding offers from the Lessors are returned instantly.

Roy A. Royer, CEO of Whatrate, commented:
whatrate.vendor puts businesses such as Ridgway in the driving seat. Not only does it give them the opportunity to close more sales by ensuring competitive financing is quickly found for all potential purchasers -- it also allows vendors to configure the funding request to match their customers needs. As a result, funding opportunities can be presented to lenders on a tiered basis -- allowing preferred funders with whom a vendor might already have a relationship to see the proposal first. I believe whatrate.vendor will prove an important sales aid to vendors as economic conditions tighten and the need to convert all potential sales leads increases."

There are no set-up costs to vendors for using whatrate.vendor. For further information, visit www.whatrate.com or telephone 01622 815843.

About Whatrate
Founded in 1999, Whatrate is fully backed by Vesta Capital Partners and is the developer of whatrate.com -- the leading online asset finance engine. It currently provides two products whatrate.vendor, developed to meet the needs of vendors that do not have direct access to a lender or pool of lenders, and whatrate.funder which targets the requirements of Lessors wanting to provide an enhanced solution to its existing sales channels.

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Further information:
Nick Wheywell (gth media)      020 7467 0607
Roy A Royer (whatrate)         01622 618778