Unica Corporations Affinium Recognized as Crossroads 2002 A-List Award Winner

Unica Corporation, a provider of award-winning enterprise marketing management solutions, announced that its Affinium Software Suite was recognized by Open Systems Advisors, Inc. (OSA) as a Crossroads 2002 A-List Award winner in the customer value optimization category. The Ninth Annual Crossroads A-List Awards identify technologies and services that are making the strongest contribution to achieving business results.

Unica Corporations Affinium Recognized as Crossroads 2002 A-List Award Winner

Enterprise Marketing Management Solution Named One of the Best Newly Proven Products Transforming Business Today"

LINCOLN, Mass., January 7, 2002 -- Unica Corporation, a provider of award-winning enterprise marketing management solutions, today announced that its Affinium Software Suite was recognized by Open Systems Advisors, Inc. (OSA) as a Crossroads 2002 A-List Award winner in the customer value optimization category. The Ninth Annual Crossroads A-List Awards identify technologies and services that are making the strongest contribution to achieving business results. Affinium enables world-class marketing organizations to more efficiently design, conduct, manage and measure global and localized marketing initiatives. Unica recently announced the availability of its Affinium 3 Suite, further demonstrating a commitment to customer success and the development of innovative marketing technologies.

According to Nina G. Lytton, president of Open Systems Advisors, Inc., Unicas customers leverage Affiniums hallmark strength in customer segmentation and targeting to make database marketing accessible to a wider group of marketing decision makers. By eliminating redundant mailings and improving campaign development time, one company cut costs by more than $1 million this year after the purchase and amortization of the Unica products and associated deployment costs."

Crossroads also reports that some Unica customers have more than doubled the number of campaigns that they can manage simultaneously. By allowing marketing teams to transition to more sophisticated approaches, Affinium has boosted the effectiveness of entire sales and marketing operations. According to Crossroads, one Unica customer achieved a tenfold increase in campaign productivity.

We're delighted that the Crossroads judges, in acknowledging the Affinium Suite with an A-List award, recognize the field-validated benefits of our solution," said Yuchun Lee, co-founder and CEO of Unica Corporation. With our powerful Affinium software, Unicas customers build, execute and measure successful cross-channel and cross-organizational marketing programs, enabling them to stay ahead of the competition."

This latest recognition of Unicas Affinium technology leadership follows its selection by the editors of CMPs Intelligent Enterprise as one of The Dozen" most influential companies in the development of intelligent enterprise computing for 2002. In addition, Unica was recognized as one of Deloitte & Touches Fastest Growing Companies in New England and is listed on the prestigious Inc 500 for the second consecutive year. Unica recently took home the eCustomer World Golden Award for eCustomer Business Intelligence Solutions Excellence and was selected as a finalist in the customer relationship management category for the coveted Software & Information Industry Association (SIIA) Codie Awards.

The Crossroads 2002 A-List Awards signal technologies that have achieved business results for early adopters and are ready for consideration by mainstream users. Additional information including excerpts from the Crossroads 2002 A-List Awards briefs can be found at www.crossroads-osa.com.

About Unica
Unica Corporation provides award-winning enterprise marketing management solutions for innovative companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning for added profitability and marketing success. Based on an open, scalable architecture, Unica's Affinium Suite enables marketers to gather and analyze knowledge from multiple data sources; identify customer wants and needs; plan, execute and manage tailored programs for interactions through multiple touchpoints; and
measure and optimize marketing effectiveness. Hundreds of businesses worldwide rely on Unica's software and services. Customers include Lands' End, Merck-Medco, Bank of Montreal, Nordstrom, ABN AMRO, Cintas, Scotiabank, Choice Hotels and Nationwide. Unica is a privately held, global company with offices in the U.S., London and Singapore, and a network of world-class partners, including Acxiom, Compaq Computer, Braun Consulting, IBM, PeopleSoft, and PwC Consulting. For more information, call 781-259-5900 or visit www.unicacorp.com.

About the Crossroads A-List Awards
The Crossroads A-List Awards signal that a provider has successfully combined three elements critical to mainstream adoption: strategic focus; a viable product or service offering; and, most importantly, consistent business results for its customers. The Crossroads A-List Program, now in its ninth year, is extremely competitive. To participate in the Crossroads A-List Program , a provider must offer:
·   An emerging product, technology, or service that is either new to the market or a significant enhancement to an existing offering
·   Four deployed Lighthouse customers willing to speak confidentially to the Crossroads research team about the business impact of the product, technology, or service. Lighthouse customers are early implementers of the candidate offerings.

About Open Systems Advisors, Inc.
Founded in 1989, Open Systems Advisors, Inc. (OSA) provides a real-world perspective on using news technology in business. OSAs research is based on an ongoing and in-depth dialogue with hundreds of seasoned IT executives and business leaders who are using emerging technologies to achieve business results. OSA reports the Crossroads Decisions, confers the Crossroads A-List Awards and provides Crossroads conferences.

For additional information, contact the company at: Open Systems Advisors, Inc., 268 Newbury Street, Boston, MA 02116, 617/859-0859; www.crossroads-osa.com.

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Unica, Unica Affinium, Affinium, Affinium Campaign, Affinium Campaign iX, Affinium Model, Affinium eMessage, Affinium Interact, Affinium Report, Universal Dynamic Interconnect, Interconnect Modules, Powering Marketing Innovation, Customer Value Maximization, MAP, and One-to-One Optimization are trademarks of Unica Corporation. All other trademarks are the property of their respective owner.

âCrossroads is a registered trademark, and TMCrossroads A-List, TMCrossroads Decisions and TMBizno-tech are trademarks of Open Systems Advisors, Inc.; any other trademarks are the property of their respective owners.