KnowledgeBase Marketing Chooses Data Junction to Facilitate Electronic Reporting for Processing Clients

Software cuts reporting development time by 66%.

Austin, TX-January 12, 2002- Data Junction Corporation, the market leader in data transformation technology, announced today that KnowledgeBase Marketing has chosen Data Junction software to facilitate electronic reporting for all of their list processing clients. Data Junction specializes in ETL and EAI initiatives, giving companies unparalleled access to business-critical information without taxing IT departments. Using Data Junction software, KnowledgeBase Marketing converts mainframe reports to machine-readable formats like Excel and XML, and makes them available to their clients via the Internet.

Using code-free, seamless technology, Data Junction provides companies an accurate and flexible way to aggregate data into a common target from a variety of formats including Oracle, Sybase and SAS, as well as mainframe print image files and standard fixed format files. Through Data Junction, KnowledgeBase Marketing can now produce electronic reports directly from the mainframe for their clients to view from a secure site on the Internet, avoiding re-creation of reports by the customer service team.

KnowledgeBase Marketings list processing division views automated, Web-accessible reporting as a high development priority. Electronic reporting is a standard request from almost all of our clients. On many projects, developing the required report package in a machine-readable format consumes 50% of our customer service teams involvement in the project," states Jerry Wasicek, Senior Vice President Core Systems, KnowledgeBase Marketing. To develop the capability in-house would have required modification of most of our proprietary systems and taken a senior programmer approximately 1.5 man-years to complete. In contrast, a junior member of our staff can use Data Junction software to set up the automated reporting in six man-months, saving us valuable resources and money."

KnowledgeBase Marketings future plans include leveraging Data Junctions Integration Engine to automate the entire translation process. Java scripts will monitor the mainframe and will call Integration Engine to automate processing of dynamically tailored reports that are specified by the customer over the Internet.

About Data Junction Corporation
Data Junction Corporation is the market leader in data transformation technology with more than 40,000 customers. Customers include 75% of the Fortune 500 as well as major consulting firms and software vendors that embed Data Junctions technology. Data Junction Corporation continues to set the industry standard for data transformation tools winning SPEX (a division of META Group) Product of the Month, PC Week's Analyst's Choice (twice), the Intelligent Enterprise Readers Choice (four times), the Intelligent Enterprise 2002 Company to Watch Award, the Best of LAN Times Award, DM Review 100 (three times) and the Readers' Choice Award for "Best File Conversion Tool" from Data Based Advisor (six times). Data Junction Corporation is a rapidly growing, private company based in Austin, Texas. The company sells directly to VARs and corporations in the United States, the European Union and Latin America, as well as through more than 500 Alliance Partners in the United States and distribution partners throughout Latin America, the European Union, Asia and Australasia. For more information, visit www.datajunction.com or call 800-580-4411.

About KnowledgeBase Marketing
KnowledgeBase Marketing, Inc., a Wunderman company, is a leading provider of information marketing and award-winning CRM solutions that enable companies to acquire and manage profitable customer relationships across traditional and Web-based contact points. Since 1987, its mission has been to partner with clients to develop data-driven, actionable and profit-focused marketing strategies that empower clients to make informed business decisions. KnowledgeBase Marketing combines consumer and business data and enhancement, advanced data processing, analytics and consulting, and customer relationship management to drive and enable clients business strategies. DM Review Magazine recognized the company as one of the top 100 CRM and Business Intelligence companies for 2000 and 2001. KnowledgeBase Marketings parent company, Wunderman, is a division of Young & Rubicam, Inc., a world leader in commercial communications, representing a collaborative network of preeminent companies at the forefront of the total brand experience.

Integration Engine is a Trademark and Data Junction is a Registered Trademark of Data Junction Corporation.