Laykin Communications to Lead HP2 Launch in Asia

Sungold Entertainment Corp. has announced it's subsidiary Horsepower Broadcasting Network (HBN) has appointed Laykin Communications to head the launch of the Horsepower2 wagering game in Asia.

Vancouver, BC: [Business Wire] December 30, 2001 ~ Sungold Entertainment Corp. (OTC BB: SGGNF News, Frankfurt: WKN 608164 News) has announced its subsidiary Horsepower Broadcasting Network (HBN) International Ltd. has appointed Laykin Communications, to lead the launch of the Horsepower2 wagering game in Asia.

Laykin has served the countries of Israel, Mauritius, Thailand and the U.S.A. Clients have included, Nomura in Tokyo, Dun & Bradstreet (Greater China), Hong Kong Tourist Association, SmartTransact, Warner Home Video (USA), American Express Credit Cards, Asian Wall Street Journal, Cable & Wireless, Chase Manhattan Bank (Visa), Columbia Tri-Star Interactive (USA), Commercial Radio Hong Kong, Daihatsu, Dow Jones & Company, Easybets (UK), Guestlink International, Hong Kong Telecom, I-Quest / Worldroom, Jardine Pacific, Metromedia Technologies, MGM Interactive (USA), Miss Asia Pacific Contest, Monopoly, Scrabble and Television Broadcast Ltd. (TVB).

Horsepower Broadcasting Network (HBN) International Ltd. is a wholly owned subsidiary of Sungold Entertainment Corp. trading on the Bulletin Board (SGGNF) and the Frankfurt Stock Exchange (SQ5). Horsepower is an award winning worldwide real time betting game offering equal chance pari-mutuel wagering and a guaranteed million dollar Pick 6 / Quick 6 jackpot on random virtual horse racing every 90 seconds on the site: www.horsepower2.com

For investor information please contact:
Lindsay Malcolm
                                         European Investor Relations Contact:
Sungold Entertainment Corp.                     Henry Bohl, CEO Baltic Investment GmbH
1-877-549-2840 (toll free)
Tel: 01149 172 43 63 477
email: Imalcolm@sungoldent.com   
Fax: 01149 451 709 878 19

Corporate Inquiries: Mike Bennett:
Email: mbennett@horsepower2.com
    
Horsepower Affiliate Opportunities: Alan Weinrib: aweinrib@horsepower2.com